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The Social Media System

Pat Kitano — Tue, 23 Sep 2008 22:43:31 +0000

We’ve just updated our Domus Consulting Group site to clarify one of our initiatives we introduced at BlogWorld:

Domus Consulting Group is the leader in the development of a new social media platform we simply call the “Social Media System“. This system enables companies, organizations and groups to create powerful effective social networks WITHOUT REQUIRING THEIR PARTICIPANTS TO BLOG. Using various popular applications like Twitter and Friendfeed, and bookmarking tools like del.icio.us, our Social Media System facilitates real time news wires. We developed the System because blogging can be challenging, but participating in the various social media is easy and fun.

For example, the System can be easily incorporated into a typical real estate brokerage site. Real estate agents broadcast market news through Twitter and other micro-blogging applications. The effect is that of a local news wire reporting updated Twitter feeds by a corps of agents. One agent may Twitter “this San Francisco 3BR condo just went for $200k over asking… in this market? Click here – http://tinyurllink.com“. Readers will click and subscribe to real time news offered by that agent because it keeps them up to date on the markets they are interested in. More importantly, the Twittering agent develops a following and builds a lead network that will benefit from his/her insights into the market. You can see more details of the System at our slide presentation Website 2.0 – Creating the Conversational Web.

Tweetburner Demonstrates the Viral Power of Twitter

Pat Kitano — Tue, 23 Sep 2008 06:26:07 +0000

Twittered links are clicked. With about 1,000+ followers, my last five Tweets with links averaged 30 clicks, about 3% of total follower base. However, assume 20% are online at the time of the Tweet delivery (I’m guessing, this ClickZ study says in 2005 blog readers were online 23 hours per week, about 14%). Then, the actual clickthrough rate approaches ~ 15%, all within a window of minutes. This points to Twitter as a high affinity / high trust networking tool that spreads news and ideas quickly from individual to group to group.

Twitter app Tweetburner measures these clicks; I learned this at BlogWorld’s Twitter panel.

Ten Steps to Successful Marketing via the Social Media

Pat Kitano — Mon, 22 Sep 2008 07:00:59 +0000

Returning from BlogWorld with a social media marketing system embedded in my brain. Although I follow how Zappos uses Twitter to engage their customers, I was impressed hearing the whole Zappos story from ceo Tony Hsieh.

Ten Steps to Successful Marketing via the Social Media

View SlideShare presentation or Upload your own. (tags: socialmedia advertising)

Ten Steps to Successful Marketing via the Social Media by Patrick Kitano is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License

@Blogworld

Pat Kitano — Fri, 19 Sep 2008 04:27:13 +0000

Here’s my schedule at Blogworld / REBlogWorld tomorrow:

11:30-12:45 Social Networking With Photographs – moderating with Teresa Boardman

2:00-2:45 Active Rain VS Word Press – moderating with Rich Jacobson and Dave Smith

4:00-4:45 How to bring your 1.0 brokerage into a 2.0 world – with Jan OBrien, Matt Fagioli and Brad Coy

Contact me @ 415-320-2844 or Twitter.