Two years ago, online conversation used to reside on blogs and their commentators. The objective was to make and validate points of discussion. Now, soundbite communication – SMS, micro-blogging, “like” – distills communication down to making the point. The speed of online communication is accelerating because, in simplest possible terms, there are now more people [...]
I have been discussing over the past half year a new paradigm for capturing committed loyal readership to websites using “Breaking News”. Consumers contemplating any major financial transaction based activity – real estate, securities, cars, even retail – need continual flow of real time news to evaluate when to pull the trigger on the transaction. [...]
We in the social media implicitly understand that the mainstream media readership are still getting their feet wet when it comes to finding, reading and subscribing to blogs (unless they look like MSM like Huffington Post, or are blogs residing within MSM like the NYT). I discovered a contrary example in a Washington Post article [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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