YouTube has huge media advantages over mainstream media: It’s free. Buying airtime is way expensive. It has global reach. Airtime only reaches a regional broadcast area. It’s viral. Anybody can embed YouTube messages like I’ve done. It’s time to call YouTube the uber-network, it transcends TV and cable. Barack Obama has endorsed it for his [...]
The bumbling ex-banker and Treasury Secretary Henry Paulson sure needs a few PR lessons: Is it any wonder we’re skeptical that the bankers will take all those billions and use them for the common good? A classic “greedy bankers” WAMU commercial
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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