Chambers of commerce have been hit by the recession as local merchants pull back on their membership fees. They need to create value for their membership by offering ways to develop their business in a slow economy. Our Breaking News City sites provide a means for Chambers of Commerces to offer local merchants a free [...]
Local advertisers have been the bread and butter of local print publications, whether it’s the town newspaper, the free car and home for sale magazines outside supermarkets, or Penny Saver coupon books. The local consumer would pick up these circulars to find the best deals of the day. As print advertising slowly disappears, local advertisers [...]
Earlier this month, Jeremiah Owyang compiled a unique list of “sponsored conversations” that are taking root as the social media and advertising become intertwined. Up to now, that intersection has taken the traditional form of banner ads on blog sites. Not revolutionary. WSJ’s Technology blog reports how Disney has hired @SavvyAuntie (Melanie Notkin) to Twitter [...]
Yesterday Mashable reported Skittles new website had a prominent Twitter search engine page that monitors the word “Skittles”: Then today, Mashable reports that the Twitter feed for Skittles became offensive (http://i42.tinypic.com/295cya9.png), and they switch the top page over to Facebook: CONCLUSION: Skittles is a simple candy product, you either like it or you don’t. This [...]
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]
Why do I have such a low regard for TV advertising now? Because almost every sporting event or TNT action movie I watch on TV with my two young sons have Cialis or Viagra commercials. I just have to cringe, and that invalidates advertising in my eyes. Don’t you agree? (NYTimes graphic) Anyway, today the [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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