Tag Archives: Active Rain

9 Ways to Monetize Twitter Analyzed

by on February 17, 2009 in Advertising, Enterprise, Marketing, New business models, Social Media, Social networking, Trends, Twitter

At this point in the evolution of the social media, pay-to-play runs counter to any social network business model. The wildly popular Twitter will eventually have to break the barrier and declare a revenue model. In December, AdAge offered up a list of 9 ways Twitter can make money: Charge for it Advertising Create a [...]

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Social Software Projects Often Fail without Purpose

by on September 25, 2008 in Enterprise, Marketing, Real Estate, Social networking

Brett Rogers @Ecresystems sent me a Gartner article that intuitively explains the reasons why social networks sometimes don’t take off like Facebook: 1. Magnetic The purpose should draw people directly to participate, immediately appealing to the “What’s in it for me” characteristic. 2. Aligned Purpose should align with business value, that is the “What’s in [...]

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Proliferation of Feed-based Social Networks – Part 1

Proliferation of Feed-based Social Networks – Part 1

by on September 7, 2008 in Social Media, Technology, Twitter

The real estate industry has been the most pragmatic in applying social media constructs – blogging and social networking – in order to develop lead generation systems for its professional practitioners. Real estate’s Active Rain continues to be the most active participatory social network devoted to a vertical. Its success spawned the recent introductions of [...]

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