How Can Hyperlocal Companies Crack the Local Sales Code?

TechCrunch reported Sunday that Plum District, the daily deals site for moms, recently laid off many of their regional sales managers, pivoting away from local sales to instead focus on delivering more scalable national deals. The site is just the latest to find that building a national sales force to woo small business marketing dollars is no […]

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Startups Compete to Connect Neighbors — But Beware the ‘Empty Room

A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other. NextDoor just raised an additional $18.6 million for the purpose of getting neighbors acquainted; meanwhile, mobile apps like Sonar and Banjo aggregate your social network friends and display their whereabouts relative to you on a map. And the new service City Chatter is like a version of Sonar […]

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Can Local Online Media Rid Itself of Bad Advertising?

“The best minds of my generation are thinking about how to make people click ads. That sucks.” – Jeff Hammerbacher, fmr. Manager of Facebook Data Team, founder of Cloudera (h/t to Dalton Caldwell) Local advertising is not a beloved art form these days. On a national level, at least, media campaigns can make quality compelling content […]

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Twitter as Hyperlocal Media Utility

Communities need bulletin boards. You see them around town with thumbtacked flyers and business cards. Today, hyperlocal “shared economy” startups like NextDoor and Taskrabbit are proliferating with the mission of bringing online neighbors together to share community commentary and services. The problem is simply overload, only a select few like Airbnb (and there are literally hundreds of them) have reached critical mass […]

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How Content Tools Unleash Social Media

Rebelmouse, the creation of Paul Berry, ex-CTO of the Huffington Post, is a publishing platform that curates articles from the tweets, retweets and links from Twitter and Facebook accounts and displays them in the now popular Pinterest-tile format. The new platform validates how easy it is to leverage social media for publishing. Paul Berry explains: […]

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Social Media Marketing and Vendor Fatigue

One of the main themes of Street Fight Summit West (SFSW) this week was the complex state of social media marketing for small business. This well-pinned chart explaining the social marketing landscape will make any small business owner cringe. It’s telling that about half the speakers at SFSW are working on solutions to make it […]

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The Shared Economy needs Couriers

Until now, one of the main value propositions offered by local retailers has been the immediacy of purchase: “If you need it now, come pick it up now.” With online commerce, consumers may pay less, but they also have to delay their gratification, waiting for days or weeks for product delivery. But as the window […]

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SMBs and Content Marketing

“Content marketing” has become the new mantra for brand marketers inspired by viral marketing sensations like the Old Spice Man to reinvigorate a washed up brand. I attended the Content Marketing Conference this week, where the focus is adaptation to a new marketing paradigm that uses content to engage, and more importantly transact with consumers. I see […]

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How media is nurturing its own startups

With a few notable exceptions, major media companies have not been known for their innovation in the digital age. After first spending years with their heads under the sand pretending that online media wouldn’t supplant their traditional business models, they have largely created defensive digital products, hoping to keep from falling behind rather than looking […]

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User generated local media

Back in the day, the old way to create a “multimedia” site was to hire copy writers, photographers and web designers to build a visually interesting property. Now anybody can curate visual content, and use new media tools like Pinterest, Instagram, Tumblr and Chill.com to build their own local publications. For example, on Pinterest, cities like Centennial, Colorado can be celebrated […]

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