The advent of Klout and other new forms of social influence tabulation mirrors the power shift of media influence from traditional to social channels. Anybody with a voice can build a following, and the new business models evolving around influence metrics allow businesses to reward influencers with the hopes of converting them into advocates. Klout’s first foray [...]
Last month, Pew Internet published a media study on “How People Learn about their Community”. After the weather, breaking news – a real time ticker tape amalgam of Arab leaders being overthrown, earthquakes, sports scores, murders and accidents – comprise what locals look for. So what do people look for in local news? It’s pretty mundane. Local [...]
Yes, BIA/Kelsey’s survey says 48% of SMBs are on Facebook. However, the more telling implication of the above chart is how SMBs don’t even use marketing methods that have been around for a while (43% on email?) or are well recognized as effective (22% with blogs, most likely abandoned). At Street Fight Summit last month, [...]
Klout is known as a metric for assessing social influence. Like Google Page Rank, few understand what else Klout can do beyond being an iconic metric. One overlooked practical role that Klout faciliates is influencer curation. Through curation, brands garner good will by providing recognition, even rewards, to influencers who have synergetic relationships with that [...]
Twylah is a service that aggregates a Twitter feed and compiles the articles they link into a Flipboard like display. Many reviewers have explained the mechanics of Twylah in far more detail than I can: Robert Scoble: “Twylah lets media brands and celebrities monetize their Twitter stream” Neal Schaffer: “Twitter SEO? Think Twylah“ We’ve [...]
Check Facebook’s new “hybrid” news feed. You’ll see your friends, especially those well-liked baby and pet pictures posts. But you won’t see very many brands you once saw, particularly those that link to news, information, pictures and video. I myself subscribe to lots of media, and they have all disappeared from the feed. The issue [...]
It’s the INUNDATION factor. Since I do not intimately know most of my Facebook friends, I do not want to be inundated by: 1) Where they have checked in 2) What music they listen to 3) What they “like” on Facebook Facebook’s new platform changes confirms their mission to broadcast (or a more kind term, [...]
Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely on traditional advertising fees from local merchants. That doesn’t mean local advertising is also poised to fall off a cliff. On the contrary, BIA/Kelsey states [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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