Media Transparent

A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other. NextDoor just raised an additional $18.6 million for the purpose of getting neighbors acquainted; meanwhile, mobile apps like Sonar and Banjo aggregate your social network friends and display their whereabouts relative to you on a map. And the new service City Chatter is like a version of Sonar [...]

“The best minds of my generation are thinking about how to make people click ads. That sucks.” – Jeff Hammerbacher, fmr. Manager of Facebook Data Team, founder of Cloudera (h/t to Dalton Caldwell) Local advertising is not a beloved art form these days. On a national level, at least, media campaigns can make quality compelling content [...]

Rebelmouse, the creation of Paul Berry, ex-CTO of the Huffington Post, is a publishing platform that curates articles from the tweets, retweets and links from Twitter and Facebook accounts and displays them in the now popular Pinterest-tile format. The new platform validates how easy it is to leverage social media for publishing. Paul Berry explains: [...]

Until now, one of the main value propositions offered by local retailers has been the immediacy of purchase: “If you need it now, come pick it up now.” With online commerce, consumers may pay less, but they also have to delay their gratification, waiting for days or weeks for product delivery. But as the window [...]

“Content marketing” has become the new mantra for brand marketers inspired by viral marketing sensations like the Old Spice Man to reinvigorate a washed up brand. I attended the Content Marketing Conference this week, where the focus is adaptation to a new marketing paradigm that uses content to engage, and more importantly transact with consumers. I see [...]

Back in the day, the old way to create a “multimedia” site was to hire copy writers, photographers and web designers to build a visually interesting property. Now anybody can curate visual content, and use new media tools like Pinterest, Instagram, Tumblr and Chill.com to build their own local publications. For example, on Pinterest, cities like Centennial, Colorado can be celebrated [...]