Media Transparent

Once upon a time, the sole revenue source of local media -TV, radio, newsprint – was advertising. Media was a controlled channel with high barriers to entry (TV stations cost money). Then Internet media – Google AdSense, SEO and Craigslist – chiselled at mainstream media’s revenue model. Now social media marketing looks like it’s reaching [...]

Crowdsourcing doesn’t work without critical mass. A business review on Yelp with 1,000 individual reviewers is statistically much more credible than those with sparse number of reviews. Now that Facebook “Likes” seem ubiquitous, Facebook plans on harnessing the Likes that map their Open Graph to develop new methods for social search based on what the [...]

Pete Cashmore, CEO of Mashable, with a take on new media at the Mashable Media Summit: 1:45> “Which company is the next big thing in social media?” Pete: “the real obvious answer… would be Groupon…” To elaborate, social “buying” via Groupon-type couponing systems really mirror a change in the way advertising is perceived. Advertising has [...]

As one of the volunteer organizers of Mortgage Revolution, I’m pleased that we put Mortgage Revolution, a leading edge mortgage industry conference, together with Spot.us, a nonprofit organization developing the new journalistic models to fund stories that need to be heard. Mortgage Revolution is an industry conference that shares the proceeds from conference fees after [...]

Dustin Luther notes a simple WordPress plugin that embeds that Facebook “Like” button on every blog article. Which then gets shared on Dustin’s Facebook page: Facebook, an arena where people talk about ice cream flavors, is now positioned to become a news distributor similar to how Twitter is used for distributing links. Why? Because liking [...]

There’s a sea change in consumer advertising, and it’s tangible. Traditional mass media advertising has been blindsiding consumers with the “commercial” for almost a century. They are gladly TIVOed out, and still remain at best tolerated, and at worst, an affront, a waste of time. The contextual commercial, an ad served based on the users’ [...]

Media has the power to reach people and should use its reach to support good causes that don’t have advertising budgets based on business models. Traditional media has paid lip service to its responsibility with public service announcements (PSAs), but how many people in the community pay attention to these announcements while watching TV or [...]

Three months ago, I published the media prediction that Facebook would “open” up its network by simply allowing people to let others follow them even if they were not friends. They are going two steps further… ReadWriteWeb reports Facebook’s announcement that they would open up their firehose of data to third party developers. Last week [...]

The definition of online presence for a business is changing. Until recently, the online mission has been to drive traffic to the website. Search engines, along with specialty destination sites like Craigslist and eBay have been the hubs in the game of connecting two parties to a transaction. Businesses, local and corporate, developed blogs to attract [...]

The Twitter feed @A2BreakingNews curates the Twitter community of Ann Arbor Michigan and uniquely broadcasts what’s happening in A2 in real time. It publishes an average of one tweet per hour from various Ann Arbor news sources using Twitterfeed.com as the broadcast application. Twitterfeed’s analytics monitors the clickthrough rate of each tweet’s link (the bit.ly [...]