Before Groupon, the local advertising dollar was spent primarily on local media – newspapers, TV and radio – and the well documented stagnation in media ad revenues put a lid on employment opportunities for local sales reps. Â Groupon, with its Daily Deals, essentially spawned a brand new local ad channel in 2010. Here are five [...]
With Groupon currently the poster child for social commerce, there’s a lack of true social interactions in the current nascent state of social commerce beyond “sharing” the deal with your buds. The group buying concept is essentially another ploy to get folks to buy something in the traditional e-commerce sense. How do deals become social? [...]
Innovation has gone into overdrive as Facebook, Google and Yahoo! serially announce a plethora of innovative products every week. This week brings: Facebook messaging – social email that allows Facebook to access all their emails without ever leaving Facebook. Google Hotpot – a recommendation engine associated with Google Places that roams right into Yelp territory, [...]
After her first 100 days on the job, Microsoft’s corporate vice president of global ad sales Carolyn Everson has reached this conclusion: banner ads stink. Adweek: Microsoft looks to Reinvent Display Ads 10/19/2010 From now on, business will demand performance based returns for their advertising dollar. Banner ads, commercials and ad media can deliver eyeballs, [...]
Technology has finally caught up to supply and demand and we’re starting to see real time systems of dynamic pricing being launched beyond the hospitality and travel industries. Sports organizations are adopting dynamic pricing as an efficient means to optimize profits depending upon whether specific games are in demand or not, and we’ll soon see [...]
After over a year of experimentation, development, and business modeling of the Breaking News Network, we’ve arrived at an original and solid local media paradigm that we can launch from. We’ve created a central place at www.TheBreakingNewsNetwork.com to learn about the Breaking News Network, and how we’re leveraging Daily Deals and supporting good causes to [...]
Business Insider’s Evan Britton’s article How Entrepreneurs Can Cash-In On The Groupon Fad provides a glimpse of the future of hyperlocal marketing by listing five new opportunities inspired by Groupon. I’ll list these methods and expand on Mr. Britton’s list with concrete examples: 1. Create a blog. The blog platform, particularly WordPress, is ideal for [...]
Twitter started it…tweets replaced long form commentary. Messaging efficiency trumped the blog discourse. Now with Facebook Places charging out of the gate, we’ll soon see that the simple 10-second “check-in” process now becomes a value statement. In aggregate, 100 check-ins at a venue becomes “buzz” currency. It will impact restaurants, conferences, ski resorts, hotels, retailers… [...]
Mashable unveils startup GroupTabs, which leverages group check-ins to “tip” a deal like half price drinks inside a business. The application is what was once called a “mashup” by using Foursquare and Twitter APIs to check-in and adding the tipping coupon feature of Groupon. The business concept works because it feeds into the social need [...]
In the 1960′s new media was television, and Madison Avenue evolved to show companies how to leverage the media through advertising. Advertising is now mostly associated with the commercial, a one-way message from company to consumer delivered via various media channels. We’re pleased to see Jeff Jarvis pronouncing this kind of advertising is “fucked”. The [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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