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Institutionalizing Entrepreneurship and the Education Tradeoff

Through one of my new favorite “social discovery” services LetsLunch.com, I had the pleasure of lunch with Sarah Lacy. She brought me her latest book Brilliant Crazy Cocky, a tome to the universal entrepreneurial spirit in six countries she surveyed last year. I read most of it over the weekend (and recommend it highly). One […]

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Groupon for Real Estate

Groupon-like deals can work for real estate, but not as a typical $10 for $20 worth of product purchase. Real estate can’t be sold as a 30% off purchase price item (although they certainly tried variations of this at California real estate investment clubs in 2005). Real estate marketing has generally relied on variations of […]

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Real time deals will herald in a new consumer mantra: don’t buy early

On Media Transparent last October, I explored the idea of real time deals, which requires consumption of a daily deal within a limited time frame. Merchants with perishable products – seats at a restaurant, theaters, hotel rooms, airlines – want a deals system that quickly and efficiently fills excess inventory, especially at a moment’s notice. […]

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Social profiling, then face to face meeting, is happening

Another societal sea change is evolving. People now trust in online profiles enough to invite complete strangers into their homes. AirBnB is proof. AirBnB is a service that allows people to post their homes and extra space as rental properties: AirBnB is a tipping point indication of the credibility of the social media as reputation […]

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In the age of Groupon, the return of Local Customer Service

In this age of Groupon, consumers are ostensibly looking for and testing new business relationships with coupons. Price has become a commodity, and now local merchants need to distinguish themselves based on service in order to build and maintain a loyal customer base. I myself have been witnessing a vast sea change on how banks, […]

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Social commerce proliferates across niche group buying systems

Social commerce won’t be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build social buying applications. In my previous post, I discussed how the success of social commerce hinges on media distribution – how to get social deals noticed by […]

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Five predictions on how Daily Deals will change the local advertising landscape in 2011

Before Groupon, the local advertising dollar was spent primarily on local media – newspapers, TV and radio – and the well documented stagnation in media ad revenues put a lid on employment opportunities for local sales reps.  Groupon, with its Daily Deals, essentially spawned a brand new local ad channel in 2010. Here are five […]

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A new Twitter business model – developing a comprehensive hashtag strategy

Following up on my previous post A New Local Business Model for Twitter, I extend the idea of Twitter potentially employing a new hashtag for geographies to other categories. To recap the geographical strategy: 1) Twitter first creates a series of geographical Twitter accounts with a new Twitter name coding system that uses, say *, […]

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The Gold Rush to develop the local ad sales army

Yesterday’s news of Groupon’s massive $950 million financing round wasn’t unexpected, and just confirms their intent to build a sales army to dominate SMB business in the same way Yellow Pages held sway over local advertisers in the 20th Century. Morgan Brown explains the new Groupon strategy well: Groupon knows that in order to grow […]

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8 Major Social Commerce Trends for 2011

“Social commerce” became a buzz word in the summer of 2010: Here are eight new trends in social commerce that will appear in 2011: 1) Demand based shopping applications Groupon demonstrated how supply in the form of retail inventory can be packaged into deep discount opportunities. Demand is the inverse – how many people in […]

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