I have been discussing over the past half year a new paradigm for capturing committed loyal readership to websites using “Breaking News”. Consumers contemplating any major financial transaction based activity – real estate, securities, cars, even retail – need continual flow of real time news to evaluate when to pull the trigger on the transaction. [...]
The universal log-in has been a holy grail concept since “online” became a concept. Now we have Microsoft and Yahoo’s joint effort Open ID, aggregation applications like Meebo for IM/chat clients and Friendfeed/Facebook for social media. Frankly, any popular application login can be used as a login proxy if they partner with other sites to [...]
CNN gets kudos for most original idea during Election 2008 coverage yesterday by “holographing” correspondent Jessica Yellin and pop star Will I Am into the CNN studio to virtually converse with Wolf Blitzer and Anderson Cooper. Gizmodo explains how they did it: On the subject’s side: • 35 HD cameras pointed at the subject in [...]
John Cleese is a hall of fame comedian who needs more exposure (not a has-been in my book). Anybody with a modicum of celebrity would benefit from Twittering and becoming a social media star. The social media rewards the “crossovers” with instant attention that could potentially translate into career resurrection. Here are a few more [...]
Twittered links are clicked. With about 1,000+ followers, my last five Tweets with links averaged 30 clicks, about 3% of total follower base. However, assume 20% are online at the time of the Tweet delivery (I’m guessing, this ClickZ study says in 2005 blog readers were online 23 hours per week, about 14%). Then, the [...]
Returning from BlogWorld with a social media marketing system embedded in my brain. Although I follow how Zappos uses Twitter to engage their customers, I was impressed hearing the whole Zappos story from ceo Tony Hsieh. Person Tony Hsieh Right click for SmartMenu shortcuts Ten Steps to Successful Marketing via the Social Media View SlideShare [...]
The real estate industry has been the most pragmatic in applying social media constructs – blogging and social networking – in order to develop lead generation systems for its professional practitioners. Real estate’s Active Rain continues to be the most active participatory social network devoted to a vertical. Its success spawned the recent introductions of [...]
(funny image c/o Techcrunch) The distinction between a browser and an operating system will be lost on most Internet users, but it doesn’t matter because the effect is transparent to the user. It’s a matter of seamless adjustment and migration, like using online applications (contact management, Google docs) that once resided on the desktop. The [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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