Through one of my new favorite “social discovery” services LetsLunch.com, I had the pleasure of lunch with Sarah Lacy. She brought me her latest book Brilliant Crazy Cocky, a tome to the universal entrepreneurial spirit in six countries she surveyed last year. I read most of it over the weekend (and recommend it highly). One [...]
What’s missing from sites focused on a city? Community organizers. It’s the same leadership dilemma facing any organization, whether physical or virtual. Hyperlocal sites need to be driven and organized by hubs and influencers of the local community, and these hubs need to feel invested and committed to their “city site”. Hyperlocal “news” sites like [...]
President Obama staged an 80-minute interactive town hall meeting this morning at 11:30 EDT. In the span of an hour or so, he received 92,000 questions online, from which 3.6 million votes were cast voting up/down those questions. Idea: his administration should create a “White House Connect” application based on a white label Google Friend [...]
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]
Yes, this is the virally active video du jour entitled “the History of the Internet“, but I think it’s remarkable explanation. It really explains the evolution of the internet as a electronic network phenomenon that evolved in parallel with telecommunications. Somebody had to explain all that geekiness in 8 minutes because it otherwise would be [...]
Twitpic crashed this afternoon due to all the traffic from a now famous iPhone snapshot that Twitterer Janis Krums took of the crashed US Airways plane in the Hudson River. Twitpic takes it place as THE breaking news image source. Why? It’s simple to use and has become a standard. In an extraordinary, emergency situation, [...]
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
At Twitter, the act of spamming is universally panned. The first act of the Twitter Spammer is to “follow” up to 2,000 Twitterers (Twitter apparently sets the limit at 2,000 follows for new accounts). The spammer usually creates multiple Twitter accounts and spends an hour of continuous clicking following 2,000 in a big Twitter database [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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