The participants of the “mature” social networks – MySpace, Facebook, LinkedIn – tend to replicate the same network contacts, generally those associated with the individual or industry. The micro-blogging applications Twitter and Friendfeed, and to a lesser extent MyBlogLog, have set up “following” systems that encourage anonymous network linkage. The result is the development of [...]
The Internet is no longer a novelty. With the PC as a household media hub, users are demanding transparent, non-arrogant, fulfilling services from internet service providers. By doing so, they are creating a cultural shift in the way all business is being transacted, offline as well as online. Those businesses who “get it” will prosper. [...]
The cultural of personal transparency that Americans are beginning to embrace with their blogs, MySpace and Twitter feeds documenting everything they do in their lives is a unique social phenomena. Call it “Online Exhibitionism”. The Japanese prize their privacy, and it’s quite likely the rest of the world still adheres to this social philosophy. Techcrunch’s [...]
1959 was the first TV election with the Kennedy-Nixon debates. Paris Hilton has just become iconic this election… demonstrating that a dubious, accidental celebrity can instantly transform her brand with a smart timely YouTube video in response to a McCain commercial: Watch this 2008 election and see how the social media begins to infiltrate the [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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