TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
Justin Kan, founder of Justin.TV, achieved notoriety in March 2007 by hooking up a webcam on a helmet and broadcasting his life 24-by-7. Justin.TV was born to facilitate similar life streaming broadcasts by individuals. The evolution of the business model twisted from personal, user-generated broadcast content, Justin style, to a media site that hosts individual [...]
The early Hollywood Studio system institutionalized vertical ownership of the creative process, in this case movies. Now, with digital media inevitably moving towards free, music companies are requiring artists sign multiple rights “360 deals” that take a cut from every revenue stream. In exchange, the artist receives the marketing and distribution machinery for celebritization. It [...]
The most popular A-list blogs become go-to sources by posting breaking news first before anybody else. Wired has chronicled how cut-throat the competition is. Now, “everybody media” is out there trying to get breaking news up on YouTube and on their blogs. Tonight’s SNL appearance of Sarah Palin has all the trappings of being a [...]
One Presidential debate should be hosted on Comedy Central and start off with comedic monologues. Humor puts some of the peripheral issues like comparing McCain to Bush in context much better than just trying to explain it seriously. John McCain turns out to be an excellent non-angry and gracious comedian, revealing a sympathetic character that [...]
Remarkable satire arises from inspired individuals. Here’s a brilliant, detailed Sarah Palin Facebook parody noted by Valleywag: See next article: Social Media Satire – Corporate Generated
John Cleese is a hall of fame comedian who needs more exposure (not a has-been in my book). Anybody with a modicum of celebrity would benefit from Twittering and becoming a social media star. The social media rewards the “crossovers” with instant attention that could potentially translate into career resurrection. Here are a few more [...]
Link to SNL Video of Tina Fey as Sarah Palin 10/4/08 We Westcoasters get a full three hours of excellent Tina Fey reviews on Twitter before SNL airs in California… What NBC should do: Start advertising your shows in real time with scrolling Twitter quotes in a :15 second spot. I’m certainly tuning in.
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
© 2012 Media Transparent. All Rights Reserved.
Powered by WordPress. Designed by 