1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
The chronicles of Tiger continue daily with the Mistress countdowns and porn star exposés that are contributing to the collapsing public opinion of a global sports icon. The financial impact hits whole industries – the PGA, Tiger’s sponsors, and the TV networks all relied on Tiger as the drawing card. This is a case of [...]
This week’s Time declares on its front cover ” Jay Leno is the Future of TV”. By parading Jay’s new show at 10:00 to compete with expensively produced dramas like CSI: Miami and other scripted shows, NBC is beta testing whether live content will be as attractive as or more cost effective than canned content. [...]
Breaking Hollywood News is a topical breaking news site that aggregates the Twitter feeds of celebrities. Think of it as a real time version of E!. It’s a simple example of how “verticals” for breaking news can be easily developed and customized for specific audiences. Mass media calls these verticals channels. Over the weekend, blogger [...]
President Obama staged an 80-minute interactive town hall meeting this morning at 11:30 EDT. In the span of an hour or so, he received 92,000 questions online, from which 3.6 million votes were cast voting up/down those questions. Idea: his administration should create a “White House Connect” application based on a white label Google Friend [...]
The Celebrity Twitter sites (here are two – Twitya and Twitter Fan Wiki MinorCelebrities can’t keep up with the onrush of celebrities – essentially, anybody with name recognition – discovering Twitter. (UPDATE 3/15 3:00PDT – Kevin Rose’s user-tagged Twitter directory WeFollow launched yesterday with a prominent celebrity component. Here are three of the most recent [...]
Finding a job, sourcing a deal, selling a client, creating new business relationships – all these money making activities are essentially the same. One needs the same resources – the data, the social network and the business credibility – to manifest these opportunities. The social media has created a sea change in how relationships develop [...]
Accessibility is becoming a component to celebrity in the new social society. Shaq encourages folks to talk with him in a Phoenix diner. (And the Suns have Tweetups! Today’s Washington Post highlights prominent news anchors chronicling their lives on Twitter: “Here’s a chance through Twitter, all these social networks, to break the glass in front [...]
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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