Eventually all Internet-based video formats will easily play on an HDTV screen. Until then, YouTube will continue to increase the size of their player to begin to replicate a TV watching experience. It has now graduated to 16:9 960 pixel width, about the same size standard adopted by video competitor Hulu. The killer app seems [...]
YouTube has huge media advantages over mainstream media: It’s free. Buying airtime is way expensive. It has global reach. Airtime only reaches a regional broadcast area. It’s viral. Anybody can embed YouTube messages like I’ve done. It’s time to call YouTube the uber-network, it transcends TV and cable. Barack Obama has endorsed it for his [...]
Three snippets of recent buzz about Hulu: Hulu has attracted advertisers used to the TV advertising model (Alley Insider 11/10/08) Hulu is easier to use when searching for TV and movies. YouTube is a mess (NYT 11/10/08) YouTube is playing catchup to Hulu by offering brand name content – announces MGM film distribution deal (Wired [...]
It’s now obligatory for Presidential candidates to make the comedy circuit. The YouTubed 2008 Presidential campaign officially got started with Paris Hilton’s reply to McCain’s celebrity commercial, and ends with John and Cindy McCain spoofing themselves: Love the White Oprah comment by Palin/Fey… I’m assuming she would enjoy being a talk show host more than [...]
One Presidential debate should be hosted on Comedy Central and start off with comedic monologues. Humor puts some of the peripheral issues like comparing McCain to Bush in context much better than just trying to explain it seriously. John McCain turns out to be an excellent non-angry and gracious comedian, revealing a sympathetic character that [...]
1959 was the first TV election with the Kennedy-Nixon debates. Paris Hilton has just become iconic this election… demonstrating that a dubious, accidental celebrity can instantly transform her brand with a smart timely YouTube video in response to a McCain commercial: Watch this 2008 election and see how the social media begins to infiltrate the [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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