Google is talking about interactive video ads at this weekend’s Allen & Co. conference. Today, Twitvid is launching its video advertising platform over Twitter (press release). What’s important to know about video is that there is already an institutional history of the video format in the form of the :30 television spot. Like television, the [...]
Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]
The Denver Post is conducting a poll to its readers – would you pay to access news online? The Denver Post already plans to start charging for content. Would the overwhelming results of this informal reader poll change their mind? It boils down to, how stupid are they? This is a followup from yesterday’s article [...]
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]
I always had this notion that if Twitter could embed videos, it would do three things: Become a full fledged broadcast media. Now Twitter “channels” can be created. As a true broadcast media, TV news organizations would jump all over this by embedding their video stories for distribution and publicity. This would position Twitter as [...]
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
Justin Kan, founder of Justin.TV, achieved notoriety in March 2007 by hooking up a webcam on a helmet and broadcasting his life 24-by-7. Justin.TV was born to facilitate similar life streaming broadcasts by individuals. The evolution of the business model twisted from personal, user-generated broadcast content, Justin style, to a media site that hosts individual [...]
At Twitter, the act of spamming is universally panned. The first act of the Twitter Spammer is to “follow” up to 2,000 Twitterers (Twitter apparently sets the limit at 2,000 follows for new accounts). The spammer usually creates multiple Twitter accounts and spends an hour of continuous clicking following 2,000 in a big Twitter database [...]
Sound bite video lives so well at Will Ferrell founded Funny or Die. 2 minutes is the perfect amount of time for a laugh… it’s the end of attention span. See more Jack Black videos at Funny or Die
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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