Fast Company’s Michael Gluckstadt’s article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing “community” try to build a sticky hyperlocal website. Answer: there is little incentive for anybody in the [...]
The Breaking News Network was awarded Most Innovative Media 2009 by Inman News this morning. Everybody has been asking us – why is the Breaking News Network innovative? Breaking News sites like Breaking San Francisco News aggregate the best Twitter feeds in a city. They filter the Twitter experience so you’re not seeing the noise. [...]
This is a bit.ly primer for those who regularly use Twitter to broadcast topical or relevant breaking news to their community or client base. Business people who consistently post breaking news – like CNN, TechCrunch or Gizmodo – related to their community, industry or specialty earn the following of their peers and customers. bit.ly has [...]
In the span of 24 hours, the New York Times, Inc. magazine and Twitter itself published three descriptive articles on how local (and national) businesses can use Twitter for marketing and business development: New York Times 7/22/09 – Marketing Small Businesses on Twitter http://bit.ly/AkJvb Inc. magazine 7/24/09 – Use Twitter to Find Customers http://bit.ly/XaXRi Twitter [...]
(from Soshable) Twitter started out as a social tool, asking its users “What are you doing?”. Now, it’s become an effective business networking tool with an agenda… “What are you pushing?”. Business social networking boils down to two motivations to building a productive network: 1) getting your message across, and 2) getting others to feel [...]
Community media exists today in its traditional formats of local TV, radio and newspapers. Almost anybody can attest to the reality that most local news and events coverage still happen through these traditional media. Community 2.0 media, where the community itself participates in local conversation, is evolving through several specific, established online channels: Online newspapers [...]
Moonfruit, an online website design company, advertised 10 MacBook giveaways in 10 days if you follow their Twitter feed @Moontweet and tweet using their hashtag #moonfruit. #moonfruit has been on top of the Twitter trends for four straight days, and Moonfruit can boast an average of over 10,000 new followers per day from this promotion: [...]
from last year’s 06/02/08 slideshow: Explaining Twitter, Friendfeed & Social Media 2.0. I just added Lifestreaming. With the advent of Twitter and the real time web, can blogs can chronicle real time as effectively as micro-blogging tools? Last week Steve Rubel introduced his move from blogging to lifestreaming with a new lifestream site based on [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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