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Twitter as Hyperlocal Media Utility

Communities need bulletin boards. You see them around town with thumbtacked flyers and business cards. Today, hyperlocal “shared economy” startups like NextDoor and Taskrabbit are proliferating with the mission of bringing online neighbors together to share community commentary and services. The problem is simply overload, only a select few like Airbnb (and there are literally hundreds of them) have reached critical mass […]

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A new Twitter business model – developing a comprehensive hashtag strategy

Following up on my previous post A New Local Business Model for Twitter, I extend the idea of Twitter potentially employing a new hashtag for geographies to other categories. To recap the geographical strategy: 1) Twitter first creates a series of geographical Twitter accounts with a new Twitter name coding system that uses, say *, […]

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A New Local Business Model for Twitter

Since Twitter is finding it difficult to create a bona fide business model based on its platform alone, they should look into developing broad new applications based on Twitter First, look at what Twitter does best: breaking news. The Twitter platform is natural for disseminating local news right down to the neighborhood level. Ev Williams […]

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Twitter as Utility – the reason Twitter can’t identify the killer business model

“Twitter : One-to-many real time broadcast” from Mary Meeker, Web 2.0 presentation, November 16, 2010 Twitter has evolved into an efficient online broadcast media that it was destined to be. In fact, Twitter has become a broadcast platform akin to any communication media – i.e. radio or TV. It’s a utility. It’s the reason why […]

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Twitter talks about real time advertising via @earlybird

Techcrunch posted this video interview in which Twitter product manager Shiva Rajaraman discusses how Twitter using its @earlybird couponing channel can work with brands to offer perishable deals on the fly (something we discussed last week): At first blush, Twitter faces three hurdles: @earlybird is positioned as another Groupon/LivingSocial/BuywithMe/etc., and couponing is becoming commoditized. So […]

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Geolocation spurs the commercial social media

———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t […]

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Hyperlocal Advertising Model using Twitter Couponing

Hyperlocal Advertising Model using Twitter Couponing View more presentations from Pat Kitano.

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Real time web moving too fast for mainstream media

The powerful launch of Google Buzz (Mashable | Google Buzz has completely changed the game) last week signals the arrival of the Real Time Web as a truly new media. It’s been well documented that Twitter has established itself a breaking news source. Google Buzz, Facebook and Twitter form a triumvirate channel for sourcing news […]

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Being first to break local news has its rewards – eyeballs

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news […]

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Social Media Application Consolidation

Entrepreneurs and web designers launched a slew of social real estate applications over the past two years – literally hundreds of social networks devoted to real estate, multi-author real estate blog/magazines, and a variety of listings sites. Most of these sites still plod along with plateau traffic volume. Even a year ago, it may have […]

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