Recently, there has been new commentary on the unmanageability of massive social networks, particularly on Twitter and Facebook. In October, we addressed how Twitter was the most easy social media application to build massive stranger networks. However, many use Twitter like an IM tool to keep track of their closer friends and others they find [...]
The Portable Graph is essentially a massive database of contacts residing in various social networks. Some social networks can be defined as either “walled” or closed, for intimate or group association, or open, for amassing a broad, popular network. Cartoon from Office Offline Closed networks like LinkedIn and Facebook require “two-click” friend confirmations. A salutation [...]
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
At Twitter, the act of spamming is universally panned. The first act of the Twitter Spammer is to “follow” up to 2,000 Twitterers (Twitter apparently sets the limit at 2,000 follows for new accounts). The spammer usually creates multiple Twitter accounts and spends an hour of continuous clicking following 2,000 in a big Twitter database [...]
Before Twitter and micro-blogging, we waited for mass media to post breaking news and then waited for the masses to Digg it up to see what caught the public fancy. With micro-blogging applications like Twitter reporting from all corners of the world in breaking news sound bytes, the speed of media hastens. The newest online [...]
LinkedIn raised $22.7 million and their new investors include enterprise systems company SAP and publisher McGraw-Hill. Strategic reasons? (just guessing) An enterprise system company like SAP can port LinkedIn’s personal profile data, networks and network communications within the enterprise system. This automates the user experience so they may continue to work on LinkedIn, and have [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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