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Social Media Consulting from Top to Bottom

by on April 13, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Politics, Slideshows, Social Media, Social networking, Television, Twitter, Webinars

We’re receiving assignments that help corporations reposition themselves as “Zappos” of their industry. This is the mission we’ve been aiming for with our consulting business. I think we’re reaching a tipping point for the adoption of social media by society where companies and organizations now must understand that reaching the customer through conversational means instead [...]

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Upending the Get Rich Quick Business Model

by on April 7, 2009 in Advertising, Domus Consulting Group, Facebook, Hyperlocal, Marketing, New business models, Publishing, Social Media, Social networking, Trends, Twitter

The title of the post should really be “Upending the Traditional Website Development Model”. This week, we launched Breaking Shopping News.com and Breaking REO News.com to prove conceptually how Twitter and the new real time micro-blogging and communication tools can be used 1) for local advertising and 2) local reporting of the bank-owned housing markets, [...]

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The Multi – Conversational Web

The Multi – Conversational Web

by on March 16, 2009 in Facebook, New business models, Slideshows, Social Media, Social networking, Trends, Twitter

Welcome to the Multi-Conversational Web The new Facebook page redesign has incorporated real time friend feeds that makes Facebook more conversational like… Friendfeed or Twitter. What this means is any friends can respond instantly to conversations as they happen: With three applications – Facebook, Twitter and Friendfeed – competing for participants, applications are developing to [...]

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Leveraging the Social Graph for Business Referrals

by on March 2, 2009 in Domus Consulting Group, Events, Facebook, Real Estate, Social Media, Social networking, Twitter, Webinars

For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks – chambers of commerces, civic organizations like Lions club, even athletic leagues and churches – how to leverage social media for the business benefit of [...]

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Buzzable – Google Alerts Amplified

Buzzable – Google Alerts Amplified

by on February 27, 2009 in New business models, Social Media, Social networking, Twitter, Web tools

Techcrunch spotlighted Buzzable and got me an invitation code (“Techcrunch”). Buzzable monitors terms like your company name in real time across Twitter, Google, Digg, etc. using RSS feeds and publishes them in chronological order a la Twitter. The simplicity of its mission is it virtue. First input the search terms to be monitored across various [...]

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The Death of Useful Sites that Make No Money

The Death of Useful Sites that Make No Money

by on February 20, 2009 in Social Media, Social networking

The recession will close sites with no revenue model. UserNameCheck.com was useful to find and adopt a moniker one could use across all the social media sites to identify yourself. I’ve always advised using your real name, provided it’s not Lynn Smith, so it becomes “branded” as you. I’ve monopolized pkitano. Without UserNameCheck, newbies to [...]

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The End of Long Comments

The End of Long Comments

by on February 19, 2009 in Blogging, Facebook, Social Media, Social networking, Twitter

Two years ago, online conversation used to reside on blogs and their commentators. The objective was to make and validate points of discussion. Now, soundbite communication – SMS, micro-blogging, “like” – distills communication down to making the point. The speed of online communication is accelerating because, in simplest possible terms, there are now more people [...]

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9 Ways to Monetize Twitter Analyzed

by on February 17, 2009 in Advertising, Enterprise, Marketing, New business models, Social Media, Social networking, Trends, Twitter

At this point in the evolution of the social media, pay-to-play runs counter to any social network business model. The wildly popular Twitter will eventually have to break the barrier and declare a revenue model. In December, AdAge offered up a list of 9 ways Twitter can make money: Charge for it Advertising Create a [...]

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Online Ubiquity & Personal Syndication

Online Ubiquity & Personal Syndication

by on February 15, 2009 in Blogging, Facebook, Marketing, Publishing, Social Media, Social networking, Twitter

The online conversation happens everywhere on a ubiquitous cloud. I Twittered a link to a NYTimes article: My Twitter feed is incorporated into my FriendFeed account Which then gets fed into my Facebook account: Where friend Ross Rylance commented on it. Veterans of Facebook, Friendfeed, Linkedin and Twitter know this phenomenon well. This is a [...]

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10 Steps to Attract Twitterers You Want in Your Network

by on February 3, 2009 in Advertising, Politics, Social Media, Social networking, Television, Twitter, Uncategorized

Twitter makes it easy to meet people you want to meet: EXPRESS GOOD WILL – Following your followers (unless they are truly unsavory) acknowledges their existence and is a good will gesture. You never know whether a stranger is going to turn out to be a great network contact… ACKNOWLEDGE – If you follow somebody [...]

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