Community media exists today in its traditional formats of local TV, radio and newspapers. Almost anybody can attest to the reality that most local news and events coverage still happen through these traditional media. Community 2.0 media, where the community itself participates in local conversation, is evolving through several specific, established online channels: Online newspapers [...]
Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]
Welcome to the Multi-Conversational Web The new Facebook page redesign has incorporated real time friend feeds that makes Facebook more conversational like… Friendfeed or Twitter. What this means is any friends can respond instantly to conversations as they happen: With three applications – Facebook, Twitter and Friendfeed – competing for participants, applications are developing to [...]
Yesterday Mashable reported Skittles new website had a prominent Twitter search engine page that monitors the word “Skittles”: Then today, Mashable reports that the Twitter feed for Skittles became offensive (http://i42.tinypic.com/295cya9.png), and they switch the top page over to Facebook: CONCLUSION: Skittles is a simple candy product, you either like it or you don’t. This [...]
Two years ago, online conversation used to reside on blogs and their commentators. The objective was to make and validate points of discussion. Now, soundbite communication – SMS, micro-blogging, “like” – distills communication down to making the point. The speed of online communication is accelerating because, in simplest possible terms, there are now more people [...]
The online conversation happens everywhere on a ubiquitous cloud. I Twittered a link to a NYTimes article: My Twitter feed is incorporated into my FriendFeed account Which then gets fed into my Facebook account: Where friend Ross Rylance commented on it. Veterans of Facebook, Friendfeed, Linkedin and Twitter know this phenomenon well. This is a [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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