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“Community 2.0 Media” is limited, but evolving

“Community 2.0 Media” is limited, but evolving

by on July 5, 2009 in Advertising, Breaking News, Facebook, Hyperlocal, Marketing, Mass Media, New business models, Publishing, Social Media, Trends, Twitter

Community media exists today in its traditional formats of local TV, radio and newspapers. Almost anybody can attest to the reality that most local news and events coverage still happen through these traditional media. Community 2.0 media, where the community itself participates in local conversation, is evolving through several specific, established online channels: Online newspapers [...]

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Zappos-izing Companies

Zappos-izing Companies

by on April 30, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Social Media, Social networking, Transparency, Trends, Twitter, Webinars

Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]

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Social Media Consulting from Top to Bottom

by on April 13, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Politics, Slideshows, Social Media, Social networking, Television, Twitter, Webinars

We’re receiving assignments that help corporations reposition themselves as “Zappos” of their industry. This is the mission we’ve been aiming for with our consulting business. I think we’re reaching a tipping point for the adoption of social media by society where companies and organizations now must understand that reaching the customer through conversational means instead [...]

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Upending the Get Rich Quick Business Model

by on April 7, 2009 in Advertising, Domus Consulting Group, Facebook, Hyperlocal, Marketing, New business models, Publishing, Social Media, Social networking, Trends, Twitter

The title of the post should really be “Upending the Traditional Website Development Model”. This week, we launched Breaking Shopping News.com and Breaking REO News.com to prove conceptually how Twitter and the new real time micro-blogging and communication tools can be used 1) for local advertising and 2) local reporting of the bank-owned housing markets, [...]

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The Multi – Conversational Web

The Multi – Conversational Web

by on March 16, 2009 in Facebook, New business models, Slideshows, Social Media, Social networking, Trends, Twitter

Welcome to the Multi-Conversational Web The new Facebook page redesign has incorporated real time friend feeds that makes Facebook more conversational like… Friendfeed or Twitter. What this means is any friends can respond instantly to conversations as they happen: With three applications – Facebook, Twitter and Friendfeed – competing for participants, applications are developing to [...]

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This is not a Facebook Fan Page

by on March 4, 2009 in Facebook, Social Media

I’ve never seen the true utility of having a Facebook Fan Page unless you’re Britney Spears. They were static entities that listed pictures of fans, and had very little useful or real conversation around the fan subject. There was no place on the Fan Page for the fan subject, whether a celebrity, a company or [...]

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Skittles’ Social Media Experiment is a Raging Success!

Skittles’ Social Media Experiment is a Raging Success!

by on March 3, 2009 in Advertising, Facebook, Marketing, Social Media, Trends, Twitter

Yesterday Mashable reported Skittles new website had a prominent Twitter search engine page that monitors the word “Skittles”: Then today, Mashable reports that the Twitter feed for Skittles became offensive (http://i42.tinypic.com/295cya9.png), and they switch the top page over to Facebook: CONCLUSION: Skittles is a simple candy product, you either like it or you don’t. This [...]

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Leveraging the Social Graph for Business Referrals

by on March 2, 2009 in Domus Consulting Group, Events, Facebook, Real Estate, Social Media, Social networking, Twitter, Webinars

For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks – chambers of commerces, civic organizations like Lions club, even athletic leagues and churches – how to leverage social media for the business benefit of [...]

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The End of Long Comments

The End of Long Comments

by on February 19, 2009 in Blogging, Facebook, Social Media, Social networking, Twitter

Two years ago, online conversation used to reside on blogs and their commentators. The objective was to make and validate points of discussion. Now, soundbite communication – SMS, micro-blogging, “like” – distills communication down to making the point. The speed of online communication is accelerating because, in simplest possible terms, there are now more people [...]

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Online Ubiquity & Personal Syndication

Online Ubiquity & Personal Syndication

by on February 15, 2009 in Blogging, Facebook, Marketing, Publishing, Social Media, Social networking, Twitter

The online conversation happens everywhere on a ubiquitous cloud. I Twittered a link to a NYTimes article: My Twitter feed is incorporated into my FriendFeed account Which then gets fed into my Facebook account: Where friend Ross Rylance commented on it. Veterans of Facebook, Friendfeed, Linkedin and Twitter know this phenomenon well. This is a [...]

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