I have been discussing over the past half year a new paradigm for capturing committed loyal readership to websites using “Breaking News”. Consumers contemplating any major financial transaction based activity – real estate, securities, cars, even retail – need continual flow of real time news to evaluate when to pull the trigger on the transaction. [...]
Tonight on CNN, David Gergen mentions that public perception turned against the Big Three auto bailout when “bloggers” feasted on the Big Three’s executives arriving to the November 19 Senate hearings in corporate jets (“going to the soup kitchen in tuxedoes“). Now they’re driving their hybrids to tomorrow’s hearings, but the gesture smacks of an [...]
The age old (at least during this decade) new media question: is citizen journalism journalism? Tom’s Tech Blog decries Twitter as an unreliable news source, and therefore not a news source, receives backlash from prominent bloggers: Yes, Twitter is a Source of Journalism – Mathew Ingram I Can’t Believe Some People are still Saying Twitter [...]
A quick graph to show how the topic of Media Transparent – media – makes for more popular, entertaining copy than the topic of Transparent Real Estate – real estate. It took only a few months. Thank you for reading both.
Real estate brokerages need to provide more information about the housing markets to attract a loyal following of local readers. Just providing the latest listings is old hat. Real estate blogging has proven effective, but very few agents do it due to the challenges of writing and maintaining a blog. Simply put, brokerages can now [...]
Google Blogsearch‘s redesign delivers popular news stories (or memes) based on eleven categories: Politics US World Business Technology Video Games Science Entertainment Movies Television Sports In the Technology category, Google News for Blogs is one of its top stories today. Blog authors will soon realize the new Blogsearch is positioned as a media outlet, and [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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