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Twitter as Hyperlocal Media Utility

By on July 9, 2012 in Twitter

Communities need bulletin boards. You see them around town with thumbtacked flyers and business cards. Today, hyperlocal “shared economy” startups like NextDoor and Taskrabbit are proliferating with the mission of bringing online neighbors together to share community commentary and services. The problem is simply overload, only a select few like Airbnb (and there are literally hundreds of them) have reached critical mass [...]

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Social Media Marketing and Vendor Fatigue

By on June 3, 2012 in Local advertising, Social Media

One of the main themes of Street Fight Summit West (SFSW) this week was the complex state of social media marketing for small business. This well-pinned chart explaining the social marketing landscape will make any small business owner cringe. It’s telling that about half the speakers at SFSW are working on solutions to make it [...]

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How media is nurturing its own startups

By on May 10, 2012 in New business models, Social Media

With a few notable exceptions, major media companies have not been known for their innovation in the digital age. After first spending years with their heads under the sand pretending that online media wouldn’t supplant their traditional business models, they have largely created defensive digital products, hoping to keep from falling behind rather than looking [...]

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Community Generated Acts of Kindness

By on April 14, 2012 in New business models, Social Commerce, Social Media

“Smart mobs”, the title of Howard Rheingold’s 2002 tome, is a term first used to describe group activity coordinated by real time communication technologies; in 2002, it was cell phones. Fast forward a decade and smart mobs have evolved into powerful societal infrastructures that use cell phones, cell cameras, Twitter and Facebook to overthrow North African governments and occupy [...]

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Jeff Jarvis broaches the subject of Realtors as Community Media Hubs

By on January 16, 2012 in Breaking News, Hyperlocal, Social Media, Trends

Last week at Inman Connect, a real estate technology conference, Jeff Jarvis discusses two ideas we believe in: 1) Real estate professionals can leverage their networks to become hyperlocal media resources. And by doing so, they benefit from building the community networks they need to source referrals for their real estate business. 2) Real estate [...]

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Six trends impacting hyperlocal in 2012

By on December 24, 2011 in Hyperlocal, Local advertising, New business models, Social Media, Trends

Here are six trends in 2012 that will impact hyperlocal media and business models. This was originally published at Street Fight last week. 1. Cross platform conversations Livefyre and Disqus show glimpses of how conversations can move from Facebook and Twitter to online media and blog commentary. Local conversations happening on social media, especially Facebook, [...]

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Building Business Models Based on Local Influence

By on November 29, 2011 in Advertising, New business models, Social Commerce, Social Media

The advent of Klout and other new forms of social influence tabulation mirrors the power shift of media influence from traditional to social channels. Anybody with a voice can build a following, and the new business models evolving around influence metrics allow businesses to reward influencers with the hopes of converting them into advocates. Klout’s first foray [...]

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Klout as Good Will Engine

By on October 26, 2011 in Advertising, Local advertising, Marketing, New business models, Social Commerce, Social Media

Klout is known as a metric for assessing social influence. Like Google Page Rank, few understand what else Klout can do beyond being an iconic metric. One overlooked practical role that Klout faciliates is influencer curation. Through curation, brands garner good will by providing recognition, even rewards, to influencers who have synergetic relationships with that [...]

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Twylah, Twitter, News and SEO

By on October 17, 2011 in Advertising, Breaking News, Hyperlocal, Marketing, New business models, Social Media, Trends, Web tools

Twylah is a service that aggregates a Twitter feed and compiles the articles they link into a Flipboard like display.   Many reviewers have explained the mechanics of Twylah in far more detail than I can: Robert Scoble: “Twylah lets media brands and celebrities monetize their Twitter stream” Neal Schaffer: “Twitter SEO? Think Twylah“ We’ve [...]

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Where are the brands on the Facebook news feed?

By on October 10, 2011 in Facebook, Social Media

Check Facebook’s new “hybrid” news feed. You’ll see your friends, especially those well-liked baby and pet pictures posts. But you won’t see very many brands you once saw, particularly those that link to news, information, pictures and video. I myself subscribe to lots of media, and they have all disappeared from the feed. The issue [...]

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