This article is posted by Mark Armitage, Director of Marketing Communications for Socialshopping.com. You’ll find his contact details at the bottom of the post. Following their much-publicized (and ultimately unsuccessful) $6 billion bid to buy Groupon in November of last year, keen observers of the social commerce space anticipated that it was only a matter [...]
Before Groupon, the local advertising dollar was spent primarily on local media – newspapers, TV and radio – and the well documented stagnation in media ad revenues put a lid on employment opportunities for local sales reps. Groupon, with its Daily Deals, essentially spawned a brand new local ad channel in 2010. Here are five [...]
Following up on my previous post A New Local Business Model for Twitter, I extend the idea of Twitter potentially employing a new hashtag for geographies to other categories. To recap the geographical strategy: 1) Twitter first creates a series of geographical Twitter accounts with a new Twitter name coding system that uses, say *, [...]
“Social commerce” became a buzz word in the summer of 2010: Here are eight new trends in social commerce that will appear in 2011: 1) Demand based shopping applications Groupon demonstrated how supply in the form of retail inventory can be packaged into deep discount opportunities. Demand is the inverse – how many people in [...]
One year ago, I listed ten media predictions for 2010. Here’s an update. Many of my predictions are still work in progress: 1) Community engagement will become the driver of new local media. One definitive result: 2010 brought the expansion of AOL’s Patch across almost 200 cities, each with a salaried managing editor. It’s important [...]
With Groupon currently the poster child for social commerce, there’s a lack of true social interactions in the current nascent state of social commerce beyond “sharing” the deal with your buds. The group buying concept is essentially another ploy to get folks to buy something in the traditional e-commerce sense. How do deals become social? [...]
The next phase of Group Buying Systems View more presentations from Pat Kitano. Groupon announced its new Deal Feed that allows consumer to customize and monitor and filter the types of deals and merchants they want to track. The Deal Feed works in coordination with the new Groupon Stores product so that consumers can “follow” [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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