by Pat Kitano on April 13, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Politics, Slideshows, Social Media, Social networking, Television, Twitter, Webinars
We’re receiving assignments that help corporations reposition themselves as “Zappos” of their industry. This is the mission we’ve been aiming for with our consulting business. I think we’re reaching a tipping point for the adoption of social media by society where companies and organizations now must understand that reaching the customer through conversational means instead [...]
by Pat Kitano on March 16, 2009 in Facebook, New business models, Slideshows, Social Media, Social networking, Trends, Twitter
Welcome to the Multi-Conversational Web The new Facebook page redesign has incorporated real time friend feeds that makes Facebook more conversational like… Friendfeed or Twitter. What this means is any friends can respond instantly to conversations as they happen: With three applications – Facebook, Twitter and Friendfeed – competing for participants, applications are developing to [...]
by Pat Kitano on March 10, 2009 in Mass Media, Newspapers, Publishing, Slideshows, Social Media, Technology
TimesOpen Keynote: Technology and the Future of the Newspaper View more presentations from Tim O’reilly. Tim O’Reilly’s comprehensive slideshow makes several points about the accelerating speed and syndication of information: The real time functionality of the new information distribution systems, elegantly demonstrated by Twitter, is critical to reporting. Social Networks facilitate content distribution, and media [...]
by Pat Kitano on December 22, 2008 in Advertising, Blogging, New business models, Newspapers, Publishing, Slideshows, Social Media, Twitter
Last week, LA Times editor Russ Stanton was quoted telling a forum at USC’s Annenberg School of Communications: “I think big-city newspapers, the way we have known them, are not long for this world, as they’re now configured.” Over the weekend, John Jarvis on Huffington Post glommed onto another quote by Stanton: “(The)Times’ Web site [...]
by Pat Kitano on December 14, 2008 in New business models, Publishing, Slideshows, Social Media, Web tools
Feedfuze, in early beta, developed by our friends at Portalfuze, enables publishers to create live news feeds through RSS syndication. The example Feedfuze widget below pulls in the feeds from: Various slideshow publishers on Slideshare.net, including mine, My shared items in my Google Reader and Diigo accounts My aggregate Google Reader subscriptions that are searched [...]
by Pat Kitano on December 4, 2008 in Blogging, Domus Consulting Group, Enterprise, Facebook, Marketing, Mass Media, New business models, Publishing, Real Estate, Slideshows, Social Media, Technology, Twitter, Web tools
I have been discussing over the past half year a new paradigm for capturing committed loyal readership to websites using “Breaking News”. Consumers contemplating any major financial transaction based activity – real estate, securities, cars, even retail – need continual flow of real time news to evaluate when to pull the trigger on the transaction. [...]
by Pat Kitano on December 1, 2008 in Blogging, Facebook, Marketing, Newspapers, Slideshows, Social networking, Twitter
Anybody writing a blog, participating on Twitter, upload to YouTube or using one of the thousands of social media applications can divide their activity into three categories: Content Sources Content Distributors Social Butterflies What they do Bloggers and journalists who source, analyze or interpret new information, ideas, data or breaking news. Bloggers and social media [...]
by Pat Kitano on October 12, 2008 in Slideshows, Social Media, Twitter
New York Times states Mainstream Media News Outlets Start Linking to Other Sites. It’s a portal strategy to leverage their print and TV brand names, and keep them relevant as comprehensive news sources. The advent of Web 2.0 news aggregation communities like mainstay Digg and Social Median have legitimized news aggregation and sharing across a [...]
by Pat Kitano on September 21, 2008 in Advertising, Marketing, Slideshows, Social Media, Technology, Twitter
Returning from BlogWorld with a social media marketing system embedded in my brain. Although I follow how Zappos uses Twitter to engage their customers, I was impressed hearing the whole Zappos story from ceo Tony Hsieh. Person Tony Hsieh Right click for SmartMenu shortcuts Ten Steps to Successful Marketing via the Social Media View SlideShare [...]
by Pat Kitano on September 16, 2008 in Slideshows, Social Media, Sociology, Twitter
This is Part 2 to earlier post Proliferation of Feed Based Networks Part 1. Websites as brochureware aren’t credible as society embraces social media to validate brands, products and services. Companies must incorporate social media systems into their online strategies in order to market effectively. Website 2.0 – Creating a Conversational Web View SlideShare presentation [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
