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Social Software Projects Often Fail without Purpose

on September 25, 2008

Brett Rogers @Ecresystems sent me a Gartner article that intuitively explains the reasons why social networks sometimes don’t take off like Facebook: 1. Magnetic The purpose should draw people directly to participate, immediately appealing to the “What’s in it for me” characteristic. 2. Aligned Purpose should align with business value, that is the “What’s in [...]

The Big Reader Divide between Mass Media and Social Media

on August 25, 2008

We in the social media implicitly understand that the mainstream media readership are still getting their feet wet when it comes to finding, reading and subscribing to blogs (unless they look like MSM like Huffington Post, or are blogs residing within MSM like the NYT). I discovered a contrary example in a Washington Post article [...]

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Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.

I post all hyperlocal articles first on my "The Local Network" column on Street Fight, a hyperlocal business journal, and then archive these articles here on Media Transparent. I also contribute to Social Media Today, Daily Deal Media, The Customer Collective, and Quora.

I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.

The Big Reader Divide between Mass Media and Social Media

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