by Pat Kitano on March 25, 2009 in Economy, Marketing, New business models, Real Estate, Social Media, Transparency, Web tools
Having a social media presence attracts opportunities. Twitter in particular has introduced me to many people with common, shared business interests – they come out of the blue and we become close friends very quickly based on our business compatibility. Many “social media experts” promote consulting, or how to get rich quick schemes based on [...]
by Pat Kitano on March 9, 2009 in Mass Media, Newspapers, Publishing, Real Estate, Social Media, Television, Trends
With media layoffs (McClatchy slashing 1,600 jobs today) and newspaper foldings becoming daily occurrences, editors no longer rely on sourcing stories from the decimated news rooms. They do what everybody else does – go online. News media still needs to cover core breaking news – economy, politics, editorial, disasters, sports, local coverage – for credibility [...]
by Pat Kitano on March 2, 2009 in Domus Consulting Group, Events, Facebook, Real Estate, Social Media, Social networking, Twitter, Webinars
For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks – chambers of commerces, civic organizations like Lions club, even athletic leagues and churches – how to leverage social media for the business benefit of [...]
by Pat Kitano on January 10, 2009 in Advertising, Celebrity, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Sociology, Technology, Television, Twitter, YouTube
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
by Pat Kitano on January 1, 2009 in Advertising, Domus Consulting Group, Economy, Facebook, Marketing, Mass Media, New business models, Publishing, Real Estate, Social Media, Twitter
Happy New Year! 1) 2008 Crushed the Old Media, 2009 will see New Business Models Two blog posts describe the destruction: From Editor & Publisher 12/30/08: No Bull: 2008 — The Year Newspaper Stocks Collapsed (h/t Inquisitr ) The statistics behind the collapse of newspaper stocks in 2008 are sobering as New Year’s Eve approaches: [...]
by Pat Kitano on December 10, 2008 in Blogging, Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Television, Transparency
The mass media – CNN, Marketwatch.com, NYT.com – all depend upon delivering “breaking news” relevant to their audience. It’s been that way since “Extra, Extra, Read all about it”. The “breaking news” play is evident in the institution blog world with properties like Engadget and Gizmodo warring to get the latest tech toy published first. [...]
by Pat Kitano on December 4, 2008 in Blogging, Domus Consulting Group, Enterprise, Facebook, Marketing, Mass Media, New business models, Publishing, Real Estate, Slideshows, Social Media, Technology, Twitter, Web tools
I have been discussing over the past half year a new paradigm for capturing committed loyal readership to websites using “Breaking News”. Consumers contemplating any major financial transaction based activity – real estate, securities, cars, even retail – need continual flow of real time news to evaluate when to pull the trigger on the transaction. [...]
by Pat Kitano on November 18, 2008 in Advertising, Blogging, Mass Media, Real Estate, Transparency
Wired magazine’s article last month Twitter, Flickr, Facebook makes Blogs look so 2004 posits the “death of blogging”. Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and [...]
by Pat Kitano on November 6, 2008 in Blogging, Real Estate, Social Media
A quick graph to show how the topic of Media Transparent – media – makes for more popular, entertaining copy than the topic of Transparent Real Estate – real estate. It took only a few months. Thank you for reading both.
by Pat Kitano on October 29, 2008 in Blogging, Domus Consulting Group, Marketing, Real Estate, Social Media, Twitter, Web tools
Real estate brokerages need to provide more information about the housing markets to attract a loyal following of local readers. Just providing the latest listings is old hat. Real estate blogging has proven effective, but very few agents do it due to the challenges of writing and maintaining a blog. Simply put, brokerages can now [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
