Sound bite video lives so well at Will Ferrell founded Funny or Die. 2 minutes is the perfect amount of time for a laugh… it’s the end of attention span. See more Jack Black videos at Funny or Die
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The Justified Outrage of “Bloggers”
Tonight on CNN, David Gergen mentions that public perception turned against the Big Three auto bailout when “bloggers” feasted on the Big Three’s executives arriving to the November 19 Senate hearings in corporate jets (“going to the soup kitchen in tuxedoes“). Now they’re driving their hybrids to tomorrow’s hearings, but the gesture smacks of an [...]
The YouTube Pulpit
YouTube has huge media advantages over mainstream media: It’s free. Buying airtime is way expensive. It has global reach. Airtime only reaches a regional broadcast area. It’s viral. Anybody can embed YouTube messages like I’ve done. It’s time to call YouTube the uber-network, it transcends TV and cable. Barack Obama has endorsed it for his [...]
Why We Don’t Trust Bankers
The bumbling ex-banker and Treasury Secretary Henry Paulson sure needs a few PR lessons: Is it any wonder we’re skeptical that the bankers will take all those billions and use them for the common good? A classic “greedy bankers” WAMU commercial
How CNN “Holographed” their Correspondents
CNN gets kudos for most original idea during Election 2008 coverage yesterday by “holographing” correspondent Jessica Yellin and pop star Will I Am into the CNN studio to virtually converse with Wolf Blitzer and Anderson Cooper. Gizmodo explains how they did it: On the subject’s side: • 35 HD cameras pointed at the subject in [...]
Watching the Election on the Internet
The media buzz on Election 2008 is all about how the internet provides real time updates and commentary much faster than TV and other broadcast media: Passing of the Torch: TV to Internet – Screenwerk I’m Ready to Declare the Winner in the 2008 Race – Arianna Huffington (it’s the Internet) Media groups turn on [...]
Resources for Citizen Election Monitoring via the Social Media
The 2008 Election will be much more transparent with the mass media and social media recruiting citizens to report abnormalities at the polling place via cell phone, Twitter and YouTube. What’s happening in these US elections should have profound influence for future elections around the world where democracies still have corrupt elements. Bravo to the [...]
McCain & Palin / Tina Fey SNL Video – Finale to the first YouTubed Presidential Campaign
It’s now obligatory for Presidential candidates to make the comedy circuit. The YouTubed 2008 Presidential campaign officially got started with Paris Hilton’s reply to McCain’s celebrity commercial, and ends with John and Cindy McCain spoofing themselves: Love the White Oprah comment by Palin/Fey… I’m assuming she would enjoy being a talk show host more than [...]
Vigilante Journalism
Government transparency has always been oxymoron. Sordid details of profligate spending get outed and become legend – everybody knows about the $600 toilet seat or the half-billion dollar travel system that isn’t used. Now we have citizen journalists watching over the bailout with BailoutSleuth.com: BailoutSleuth believes that transparency is vital to the success of the [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.(415) 573-2481
