by Pat Kitano on April 21, 2010 in Politics, Social Media, Sociology
I was listening to NPR Radio this morning, but couldn’t find the audio on NPR’s site. They were discussing how the masses were choosing to receive their daily news based on their political ideology, and finding a comfort level in hearing broadcasters who reflected their viewpoints. According to the NPR reporter, this trend is affecting [...]
by Pat Kitano on June 3, 2009 in Economy, Enterprise, Hyperlocal, Politics, Social Media, Social networking, Transparency, Trends, Twitter, Web tools
From Craig Newmark’s blog, Gavin Newsom is introducing social media to San Francisco civics, and creating a Zappos-like Twitter channel @SF311 to support non-emergency city nuisances like potholes and trash. RecoverySF.org is set up for citizens to discuss the local issues related to the American Recovery & Reinvestment Act (ARRA) passed by Congress, also known [...]
by Pat Kitano on May 13, 2009 in Blogging, Economy, Events, New business models, Newspapers, Politics, Publishing, YouTube
The Denver Post is conducting a poll to its readers – would you pay to access news online? The Denver Post already plans to start charging for content. Would the overwhelming results of this informal reader poll change their mind? It boils down to, how stupid are they? This is a followup from yesterday’s article [...]
by Pat Kitano on April 28, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, Mass Media, New business models, Politics, Publishing, Slideshows, Social Media, Television, Trends, Twitter, Web tools
The Best Way to Become the Hub of your Community using Twitter View more presentations from Pat Kitano. We’re registering for our next Social Media Marketing workshops starting Friday, May 8 at 10:30pdt / 1:30edt. During these sessions, we help build Breaking News City sites for our clients. Register at http://DomusConsultingGroup.com/101h. Breaking News City Sites: [...]
by Pat Kitano on April 13, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Politics, Slideshows, Social Media, Social networking, Television, Twitter, Webinars
We’re receiving assignments that help corporations reposition themselves as “Zappos” of their industry. This is the mission we’ve been aiming for with our consulting business. I think we’re reaching a tipping point for the adoption of social media by society where companies and organizations now must understand that reaching the customer through conversational means instead [...]
by Pat Kitano on April 1, 2009 in Advertising, Events, New business models, Politics, Social Media, Television, Twitter
As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can’t seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best comment they could muster is “Twitter is the canary in the [...]
by Pat Kitano on March 26, 2009 in Economy, Politics, Social Media, Sociology, Technology, Transparency, Trends
President Obama staged an 80-minute interactive town hall meeting this morning at 11:30 EDT. In the span of an hour or so, he received 92,000 questions online, from which 3.6 million votes were cast voting up/down those questions. Idea: his administration should create a “White House Connect” application based on a white label Google Friend [...]
by Pat Kitano on February 3, 2009 in Advertising, Politics, Social Media, Social networking, Television, Twitter, Uncategorized
Twitter makes it easy to meet people you want to meet: EXPRESS GOOD WILL – Following your followers (unless they are truly unsavory) acknowledges their existence and is a good will gesture. You never know whether a stranger is going to turn out to be a great network contact… ACKNOWLEDGE – If you follow somebody [...]
by Pat Kitano on January 25, 2009 in Facebook, Politics, Social Media, Social networking, Twitter
Recently, there has been new commentary on the unmanageability of massive social networks, particularly on Twitter and Facebook. In October, we addressed how Twitter was the most easy social media application to build massive stranger networks. However, many use Twitter like an IM tool to keep track of their closer friends and others they find [...]
by Pat Kitano on January 21, 2009 in Events, Facebook, Mass Media, Politics, Social Media, Television, Twitter
I sometimes ruminate over new concepts for 24 hours to figure out their implications rather than jot down a quick “yowza” blog post. CNN.com and Facebook’s integrated coverage of the Obama Inaugural yesterday was striking because it was the first time I saw all my Facebook friends come to life in a unified, mostly coherent [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
