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Five reasons why traditional media advertising revenue is sloping towards zero

Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely on traditional advertising fees from local merchants. That doesn’t mean local advertising is also poised to fall off a cliff. On the contrary, BIA/Kelsey states […]

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Hyperlocal Media as a Community Service

My article “Hyperlocal as Community Service Media” on Streetfight discusses why building local media resources to serve the community makes sense. Creating local media is no longer the province of media companies, curation and aggregation tools make it easy for anybody to develop a simple local media resource that maintains itself 24×7. The disruptive concept […]

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Hyperlocal media as a free community service could disrupt advertising models

The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital Development Director for Gannett NJ, discusses why Gannett’s hyperlocal experiment InJersey.com failed. The main and obvious reason is simply local advertising cannot adequately cover expenses. So… What if […]

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Airbnb creates real estate liquidity

Airbnb (see my previous article on Airbnb for a description of the business) creates a new revenue layer in real estate that supplements cash flow for property owners (and even renters).  Yes, vacation rental sites like HomeAway and VRBO have established rental classifieds system but they operate as advertising media and require upfront annual subscription […]

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Social travel – how Airbnb changes hospitality, even real estate

Airbnb, according to Techcrunch and others, is planning a mega-round raise at a $1 billion+ valuation, and validated social travel in one swoop. It redefines what a “hotel room” is, even one year ago the only viable short term rental space for the masses. Airbnb allows anybody to rent out living space – a refurbished basement, […]

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Institutionalizing Entrepreneurship and the Education Tradeoff

Through one of my new favorite “social discovery” services LetsLunch.com, I had the pleasure of lunch with Sarah Lacy. She brought me her latest book Brilliant Crazy Cocky, a tome to the universal entrepreneurial spirit in six countries she surveyed last year. I read most of it over the weekend (and recommend it highly). One […]

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Five ways to make Local News Technologies better

Local community news has always been hard to produce profitably with scale. Local news is only relevant to those who live within the community, and it makes cost per thousand based advertising models untenable when readership may log in the hundreds. Without a revenue model to hire editors and writers, the cheapest way to source […]

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Social commerce proliferates across niche group buying systems

Social commerce won’t be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build social buying applications. In my previous post, I discussed how the success of social commerce hinges on media distribution – how to get social deals noticed by […]

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A new Twitter business model – developing a comprehensive hashtag strategy

Following up on my previous post A New Local Business Model for Twitter, I extend the idea of Twitter potentially employing a new hashtag for geographies to other categories. To recap the geographical strategy: 1) Twitter first creates a series of geographical Twitter accounts with a new Twitter name coding system that uses, say *, […]

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A New Local Business Model for Twitter

Since Twitter is finding it difficult to create a bona fide business model based on its platform alone, they should look into developing broad new applications based on Twitter First, look at what Twitter does best: breaking news. The Twitter platform is natural for disseminating local news right down to the neighborhood level. Ev Williams […]

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