Archive | New business models RSS feed for this section

Four Hyperlocal Trends to Watch in 2013

By on January 3, 2013 in New business models, Trends

2012′s rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom and pop outfits to spend money on newfangled marketing methods. Last year’s intense start-up activity has pointed to four trends going into [...]

Comments { 0 }

How media is nurturing its own startups

By on May 10, 2012 in New business models, Social Media

With a few notable exceptions, major media companies have not been known for their innovation in the digital age. After first spending years with their heads under the sand pretending that online media wouldn’t supplant their traditional business models, they have largely created defensive digital products, hoping to keep from falling behind rather than looking [...]

Comments { 1 }

Community Generated Acts of Kindness

By on April 14, 2012 in New business models, Social Commerce, Social Media

“Smart mobs”, the title of Howard Rheingold’s 2002 tome, is a term first used to describe group activity coordinated by real time communication technologies; in 2002, it was cell phones. Fast forward a decade and smart mobs have evolved into powerful societal infrastructures that use cell phones, cell cameras, Twitter and Facebook to overthrow North African governments and occupy [...]

Comments { 0 }

How to become a first time online entrepreneur

By on February 22, 2012 in New business models, Technology, Trends, Venture Capital

The biggest occupational trend in the restructuring of the economy has been the newly minted entrepreneur. The media regales us with stories about the new startup incubators like Y Combinator, and the success stories of their progeny. All roads to developing a new business point to leveraging the Internet with some sort of social, commercial [...]

Comments { 0 }

The Shared Economy is Local

By on February 13, 2012 in Hyperlocal, New business models, Trends

The new shared economy being ushered in by startups like Airbnb, Relayrides and Toolspinner is creating new marketplaces where locals can rent their own rooms, cars and tools to their neighbors. Coined “collaborative consumption“, this new trend enables the efficient consumer sharing of resources and goods that are used on occasion as an alternative to outright ownership and [...]

Comments { 0 }

Six trends impacting hyperlocal in 2012

By on December 24, 2011 in Hyperlocal, Local advertising, New business models, Social Media, Trends

Here are six trends in 2012 that will impact hyperlocal media and business models. This was originally published at Street Fight last week. 1. Cross platform conversations Livefyre and Disqus show glimpses of how conversations can move from Facebook and Twitter to online media and blog commentary. Local conversations happening on social media, especially Facebook, [...]

Comments { 0 }

Building Business Models Based on Local Influence

By on November 29, 2011 in Advertising, New business models, Social Commerce, Social Media

The advent of Klout and other new forms of social influence tabulation mirrors the power shift of media influence from traditional to social channels. Anybody with a voice can build a following, and the new business models evolving around influence metrics allow businesses to reward influencers with the hopes of converting them into advocates. Klout’s first foray [...]

Comments { 0 }

Klout as Good Will Engine

By on October 26, 2011 in Advertising, Local advertising, Marketing, New business models, Social Commerce, Social Media

Klout is known as a metric for assessing social influence. Like Google Page Rank, few understand what else Klout can do beyond being an iconic metric. One overlooked practical role that Klout faciliates is influencer curation. Through curation, brands garner good will by providing recognition, even rewards, to influencers who have synergetic relationships with that [...]

Comments { 0 }

Twylah, Twitter, News and SEO

By on October 17, 2011 in Advertising, Breaking News, Hyperlocal, Marketing, New business models, Social Media, Trends, Web tools

Twylah is a service that aggregates a Twitter feed and compiles the articles they link into a Flipboard like display.   Many reviewers have explained the mechanics of Twylah in far more detail than I can: Robert Scoble: “Twylah lets media brands and celebrities monetize their Twitter stream” Neal Schaffer: “Twitter SEO? Think Twylah“ We’ve [...]

Comments { 0 }

Five reasons why traditional media advertising revenue is sloping towards zero

By on September 12, 2011 in Advertising, Hyperlocal, Local advertising, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends

Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely on traditional advertising fees from local merchants. That doesn’t mean local advertising is also poised to fall off a cliff. On the contrary, BIA/Kelsey states [...]

Comments { 1 }