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Introducing a Social Media System for News Organizations (Free!)

Few news media companies know how to effectively develop their social media resources; they still hide behind their call letters or mastheads and broadcast one way. Citizen journalists – in effect, the masses – are the closest to breaking news events and stories, so tapping into the social media is becoming the key to real [...]

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The Larger Meaning of CNN.com / Facebook Collaboration

The Larger Meaning of CNN.com / Facebook Collaboration

I sometimes ruminate over new concepts for 24 hours to figure out their implications rather than jot down a quick “yowza” blog post. CNN.com and Facebook’s integrated coverage of the Obama Inaugural yesterday was striking because it was the first time I saw all my Facebook friends come to life in a unified, mostly coherent [...]

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Portability of Friends

Portability of Friends

The Portable Graph is essentially a massive database of contacts residing in various social networks. Some social networks can be defined as either “walled” or closed, for intimate or group association, or open, for amassing a broad, popular network. Cartoon from Office Offline Closed networks like LinkedIn and Facebook require “two-click” friend confirmations. A salutation [...]

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Cute Video on the Death of Advertising

This video (hat tip J. Owyang) encapsulates the death of the 1950′s Madison Avenue advertising paradigm. Scholz & Friends: “Dramatic shift in marketing reality from Michael Reissinger on Vimeo. Related slideshow (focused on real estate marketing): The Hard Sell is Dead

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Embed YouTube videos on Twitter

Embed YouTube videos on Twitter

I always had this notion that if Twitter could embed videos, it would do three things: Become a full fledged broadcast media. Now Twitter “channels” can be created. As a true broadcast media, TV news organizations would jump all over this by embedding their video stories for distribution and publicity. This would position Twitter as [...]

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Mainstream Media Mistakes on Twitter

Mainstream Media Mistakes on Twitter

FIRST, WHY ARE THERE NO NEWS PRODUCERS ON TWITTER? Twellow is the best application to find Twitterers grouped by occupation. I perused through the News category – noted a lot of freelancing journalists and some reporters, but no news producers or editors. Twitter makes it easy for a community to tip the news media News [...]

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The New Web 2.5 Opportunity: Create Media Hubs

The New Web 2.5 Opportunity: Create Media Hubs

TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]

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Evolution of Justin.TV as a Personal Broadcast Channel

Evolution of Justin.TV as a Personal Broadcast Channel

Justin Kan, founder of Justin.TV, achieved notoriety in March 2007 by hooking up a webcam on a helmet and broadcasting his life 24-by-7. Justin.TV was born to facilitate similar life streaming broadcasts by individuals. The evolution of the business model twisted from personal, user-generated broadcast content, Justin style, to a media site that hosts individual [...]

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“Breaking News” is a Mass Media Play

The mass media – CNN, Marketwatch.com, NYT.com – all depend upon delivering “breaking news”  relevant to their audience. It’s been that way since “Extra, Extra, Read all about it”. The “breaking news” play is evident in the institution blog world with properties like Engadget and Gizmodo warring to get the latest tech toy published first. [...]

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#Mumbai – Debating Twitter’s Breaking News Role

#Mumbai – Debating Twitter’s Breaking News Role

The age old (at least during this decade) new media question: is citizen journalism journalism? Tom’s Tech Blog decries Twitter as an unreliable news source, and therefore not a news source, receives backlash from prominent bloggers: Yes, Twitter is a Source of Journalism – Mathew Ingram I Can’t Believe Some People are still Saying Twitter [...]

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