This week’s Time declares on its front cover ” Jay Leno is the Future of TV”. By parading Jay’s new show at 10:00 to compete with expensively produced dramas like CSI: Miami and other scripted shows, NBC is beta testing whether live content will be as attractive as or more cost effective than canned content. [...]
Breaking LA News is aggregating Twitter feeds for the Lakers /Nugget game 4 this Memorial Day. Hyperlocal breaking news are ideal for broadcasting local interest events, and have the additional benefit of attracting a huge national audience. We assisted in augmenting the traffic to the site with two well placed comments (albeit more like ads) [...]
The venerable NYTimes unveils TimesWire tomorrow in its attempt to “real time” its reporting. New articles are fed into TimesWire as soon as it’s published, but the stream of articles is slower than a ticker tape. I think it needs to open up to other journalistic sources to create a compelling stream of news and [...]
What’s missing from sites focused on a city? Community organizers. It’s the same leadership dilemma facing any organization, whether physical or virtual. Hyperlocal sites need to be driven and organized by hubs and influencers of the local community, and these hubs need to feel invested and committed to their “city site”. Hyperlocal “news” sites like [...]
Breaking Hollywood News is a topical breaking news site that aggregates the Twitter feeds of celebrities. Think of it as a real time version of E!. It’s a simple example of how “verticals” for breaking news can be easily developed and customized for specific audiences. Mass media calls these verticals channels. Over the weekend, blogger [...]
The article title will raise the hackles of Web 2.0 purists, but Twitter is an efficient tool for real time local advertisers. As local print begins to disappear – local newspapers and weeklies, Penny Savers, local coupon books, new online media should appear that will allow consumers to track local deals and sales. So far [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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