Archive | Television RSS feed for this section

The Future of New Media

GigaOm features an article by Joshua Auerbach “New Media Demands a News Media Company“. His conclusions mirror what we’ve been thinking: 1. Creative / experimental media development will become business drivers Media is entering a stage where the new media development of media properties will differentiate successful companies. As media technologies and the social media […]

Comments { 1 }

TV returns to live broadcasting 50’s style with Jay Leno

This week’s Time declares on its front cover ” Jay Leno is the Future of TV”. By parading Jay’s new show at 10:00 to compete with expensively produced dramas like CSI: Miami and other scripted shows, NBC is beta testing whether live content will be as attractive as or more cost effective than canned content. […]

Comments { 0 }

Lakers vs. Nuggets – The Power of Breaking Sports News to a City

Breaking LA News is aggregating Twitter feeds for the Lakers /Nugget game 4 this Memorial Day. Hyperlocal breaking news are ideal for broadcasting local interest events, and have the additional benefit of attracting a huge national audience. We assisted in augmenting the traffic to the site with two well placed comments (albeit more like ads) […]

Comments { 0 }

TimesWire – Feed Aggregation Gone Mainstream

The venerable NYTimes unveils TimesWire tomorrow in its attempt to “real time” its reporting. New articles are fed into TimesWire as soon as it’s published, but the stream of articles is slower than a ticker tape. I think it needs to open up to other journalistic sources to create a compelling stream of news and […]

Comments { 0 }

What’s Missing from Today’s Hyperlocal Sites – Community Leadership

What’s missing from sites focused on a city? Community organizers. It’s the same leadership dilemma facing any organization, whether physical or virtual. Hyperlocal sites need to be driven and organized by hubs and influencers of the local community, and these hubs need to feel invested and committed to their “city site”. Hyperlocal “news” sites like […]

Comments { 11 }

The Best Way to Become the Hub of your Community using Twitter

The Best Way to Become the Hub of your Community using Twitter View more presentations from Pat Kitano. We’re registering for our next Social Media Marketing workshops starting Friday, May 8 at 10:30pdt / 1:30edt. During these sessions, we help build Breaking News City sites for our clients. Register at Breaking News City Sites: […]

Comments { 2 }

Breaking Hollywood News & New Twitter Channels

Breaking Hollywood News is a topical breaking news site that aggregates the Twitter feeds of celebrities. Think of it as a real time version of E!. It’s a simple example of how “verticals” for breaking news can be easily developed and customized for specific audiences. Mass media calls these verticals channels. Over the weekend, blogger […]

Comments { 0 }

Social Media Consulting from Top to Bottom

We’re receiving assignments that help corporations reposition themselves as “Zappos” of their industry. This is the mission we’ve been aiming for with our consulting business. I think we’re reaching a tipping point for the adoption of social media by society where companies and organizations now must understand that reaching the customer through conversational means instead […]

Comments { 1 } – Twitter for Local Advertising

The article title will raise the hackles of Web 2.0 purists, but Twitter is an efficient tool for real time local advertisers. As local print begins to disappear – local newspapers and weeklies, Penny Savers, local coupon books, new online media should appear that will allow consumers to track local deals and sales. So far […]

Comments { 6 }

The Future of Twitter. Web 2.0 Expo seems Stuck on This.

As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can’t seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best comment they could muster is “Twitter is the canary in the […]

Comments { 0 }