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Local Couponing Aggregation and What’s Next

By on May 18, 2010 in Advertising, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Web tools

Thanks to the growing buzz of local couponers Groupon and its cohorts, consumers are being exposed to and adopting the deep discount coupon opportunities in their neighborhoods. The next step in the evolution of local coupon advertising is aggregating all the coupons and displaying them in lists and on maps. The one stop shop approach [...]

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Geolocation spurs the commercial social media

By on March 31, 2010 in Advertising, Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Social networking, Trends, Twitter

———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]

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Real time web moving too fast for mainstream media

By on February 16, 2010 in Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

The powerful launch of Google Buzz (Mashable | Google Buzz has completely changed the game) last week signals the arrival of the Real Time Web as a truly new media. It’s been well documented that Twitter has established itself a breaking news source. Google Buzz, Facebook and Twitter form a triumvirate channel for sourcing news [...]

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Being first to break local news has its rewards – eyeballs

By on February 9, 2010 in Breaking News, Hyperlocal, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news [...]

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The Powerful Web Traffic Profile of Local Breaking News in a Community

By on February 9, 2010 in Breaking News, Hyperlocal, Local advertising, Mass Media, New business models, Slideshows, Social Media, Trends

We recently experimented with broadcasting local breaking news across various social media channels including Twitter and Facebook. This slideshow reports web traffic results that confirm in part: the demand for local breaking news in a city is powerful. Everybody wants to know what is going on in real time and local publishing organs are focusing [...]

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Personal broadcast channels – the future of TV

By on December 20, 2009 in Mass Media, Trends, Web tools, YouTube

Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]

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Media Predictions for 2010

By on December 13, 2009 in Advertising, Breaking News, Celebrity, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Webinars

1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]

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Tiger Woods and Tipping Point Media

By on December 10, 2009 in Celebrity, Marketing, Mass Media, Social Media, Transparency

The chronicles of Tiger continue daily with the Mistress countdowns and porn star exposés that are contributing to the collapsing public opinion of a global sports icon. The financial impact hits whole industries – the PGA, Tiger’s sponsors, and the TV networks all relied on Tiger as the drawing card. This is a case of [...]

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Outside.in adds $7 million Series B funding

By on December 7, 2009 in Hyperlocal, Mass Media, Newspapers, Social Media

Big media investment into hyperlocal media properties continues with CNN’s partial investment in Outside.in as reported at Paid Content.org. CNN likely plans to leverage Outside.in content to develop local aggregated news for CNN Local editions. My first thought is why does CNN need a content aggregation service when they can do essentially the same thing [...]

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Hyperlocal Curation of Real Time News

By on November 21, 2009 in Breaking News, Hyperlocal, Mass Media, New business models, Publishing, Social Media, Trends

Huffington Post is experimenting with creating Twitter Lists for curating the best Twitter feeds by category in cities like Chicago and Denver (I wonder why they chose these two cities of all places?) On Huffington Post itself, they’ve demoed their Chicago Twitter Lists model: Hyperlocal curation of real time news is beginning to gain acceptance [...]

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