by Pat Kitano on February 1, 2009 in Advertising, Marketing, Mass Media, New business models, Newspapers, Publishing, Television
Web 2.0 hasn’t demonstrated any viable media business models beyond advertising. The dilemma is advertising is the print media’s business model, and publishers have been hesitant to cannibalize their 1.0 advertisers by moving them to the less profitable 2.0 platform. Mitch Joel at Twist Image pens a fine article about the newspapers’ inertia to progress [...]
by Pat Kitano on January 29, 2009 in Facebook, Newspapers, Publishing, Social Media, Television, Twitter, Uncategorized
News media organizations derive close to 100% of their revenues from advertising or some form of it. With the traditional spot ad business drying up, news media can’t just report the news, broadcast Viagra ads, and leave for the day at 11:30 in a limo as they have always done. They now need to demonstrate [...]
by Pat Kitano on January 26, 2009 in Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Technology, Television, Webinars
Few news media companies know how to effectively develop their social media resources; they still hide behind their call letters or mastheads and broadcast one way. Citizen journalists – in effect, the masses – are the closest to breaking news events and stories, so tapping into the social media is becoming the key to real [...]
by Pat Kitano on January 13, 2009 in Advertising, Marketing, Mass Media, New business models, Newspapers, Social Media, Television, Twitter
FIRST, WHY ARE THERE NO NEWS PRODUCERS ON TWITTER? Twellow is the best application to find Twitterers grouped by occupation. I perused through the News category – noted a lot of freelancing journalists and some reporters, but no news producers or editors. Twitter makes it easy for a community to tip the news media News [...]
by Pat Kitano on January 10, 2009 in Advertising, Celebrity, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Sociology, Technology, Television, Twitter, YouTube
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
by Pat Kitano on December 22, 2008 in Advertising, Blogging, New business models, Newspapers, Publishing, Slideshows, Social Media, Twitter
Last week, LA Times editor Russ Stanton was quoted telling a forum at USC’s Annenberg School of Communications: “I think big-city newspapers, the way we have known them, are not long for this world, as they’re now configured.” Over the weekend, John Jarvis on Huffington Post glommed onto another quote by Stanton: “(The)Times’ Web site [...]
by Pat Kitano on December 10, 2008 in Blogging, Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Television, Transparency
The mass media – CNN, Marketwatch.com, NYT.com – all depend upon delivering “breaking news” relevant to their audience. It’s been that way since “Extra, Extra, Read all about it”. The “breaking news” play is evident in the institution blog world with properties like Engadget and Gizmodo warring to get the latest tech toy published first. [...]
by Pat Kitano on December 1, 2008 in Blogging, Facebook, Marketing, Newspapers, Slideshows, Social networking, Twitter
Anybody writing a blog, participating on Twitter, upload to YouTube or using one of the thousands of social media applications can divide their activity into three categories: Content Sources Content Distributors Social Butterflies What they do Bloggers and journalists who source, analyze or interpret new information, ideas, data or breaking news. Bloggers and social media [...]
by Pat Kitano on November 1, 2008 in Newspapers, Politics, YouTube
It’s now obligatory for Presidential candidates to make the comedy circuit. The YouTubed 2008 Presidential campaign officially got started with Paris Hilton’s reply to McCain’s celebrity commercial, and ends with John and Cindy McCain spoofing themselves: Love the White Oprah comment by Palin/Fey… I’m assuming she would enjoy being a talk show host more than [...]
by Pat Kitano on October 20, 2008 in Newspapers
Associated Press once was the RSS Feed of news distribution. Newspapers, already affected by plunging profits and now retrenching for recession, have been canceling their AP service contracts in droves due to AP’s high pricing structure: October 16: Tribune Companies October 17: Columbus Dispatch September 26: Minneapolis St Paul Star Tribune September 2: Spokane Spokesman [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
