San Francisco’s “second” newspaper, the Examiner, launched Examiner.com last year not as the online equivalent for the San Francisco paper, but as a national forum for recruiting citizen journalists to report on the variety of topics a typical newspaper would cover. Participants set up blogs for their topic and city that allows them to develop [...]
There is no market for a news weekly that regurgitates the news that happened ten days ago, daily newspapers have proven that. But good writing about current events will attract a specific and loyal reader. The New York Times chronicles how Newsweek has redesigned to be a cross between The Economist and The New Republic by [...]
The Denver Post is conducting a poll to its readers – would you pay to access news online? The Denver Post already plans to start charging for content. Would the overwhelming results of this informal reader poll change their mind? It boils down to, how stupid are they? This is a followup from yesterday’s article [...]
The venerable NYTimes unveils TimesWire tomorrow in its attempt to “real time” its reporting. New articles are fed into TimesWire as soon as it’s published, but the stream of articles is slower than a ticker tape. I think it needs to open up to other journalistic sources to create a compelling stream of news and [...]
Local advertisers have been the bread and butter of local print publications, whether it’s the town newspaper, the free car and home for sale magazines outside supermarkets, or Penny Saver coupon books. The local consumer would pick up these circulars to find the best deals of the day. As print advertising slowly disappears, local advertisers [...]
With the sudden closure of Denver’s Rocky Mountain News Friday and the publication of its epitaph video, the past week has been filled with speculation on the future of newspapers. David Cohn, of Spot.us, a collaborative funding source for journalist assignments, is chronicling topical articles on his Google Reader shared items. Recommended. In sum, the [...]
From the SF Chronicle itself: The SF Chronicle is ready to shut down if unions don’t accept pay cuts. The Bay Area public knows the Chronicle has been a second rate rag for a while now. Read the comments to this article to understand why nobody wants to read the Chronicle – lackluster, trivial content. [...]
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
© 2012 Media Transparent. All Rights Reserved.
Powered by WordPress. Designed by 