The recent mainstream media articles demonstrating evidence of Groupon’s shortcomings (including last week’s article) are focused on the consequences of its massive distribution capabilities and non-local presence. First there was the dodgy fake deals in Brazil, then there was a business owner saying offering a Groupon deal was the worst business decision she ever made, [...]
The dark side of the Daily Deals phenomenon manifests in three main problems vendors have with Groupon: Groupon can overwhelm small merchants when it sells too many coupons. How can a Chicago nail salon accommodate 5,100 new coupon holders? Groupon depresses profit margins. Obviously deep discount coupons are marketing loss leaders for local retailers. On [...]
Couponing exploded the first half of 2010, driven in part by Groupon’s big VC investment. Coupons.com reported almost double the revenues from the first half of 2010 over previous year. PromotionalCodes.org.uk published a forecast on mobile applications and couponing (click twice on graphic to enlarge) that predicts consumer spending on mobile coupon will grow from [...]
Google is talking about interactive video ads at this weekend’s Allen & Co. conference. Today, Twitvid is launching its video advertising platform over Twitter (press release). What’s important to know about video is that there is already an institutional history of the video format in the form of the :30 television spot. Like television, the [...]
The landscape of online local advertising has been changing dramatically since Groupon announced its powerhouse VC investment less than three months ago in April. Groupon and its gaggle of imitator couponing systems have forced traditional media to re-examine their CPM-based banner ad models, and they’re now adding the same kind of Daily Deals to their [...]
ReadWriteWeb reports Yelp and OpenTable, the two leading social apps for restaurant reviews and restaurant reservations respectively, have partnered so consumers can easily move from a Yelp restaurant review to making a reservation on Open Table without leaving the Yelp site. This “mashup” of applications by process is not new; note Amazon reviews + fulfillment [...]
Thanks to the growing buzz of local couponers Groupon and its cohorts, consumers are being exposed to and adopting the deep discount coupon opportunities in their neighborhoods. The next step in the evolution of local coupon advertising is aggregating all the coupons and displaying them in lists and on maps. The one stop shop approach [...]
Groupon’s whopping VC funding that, at last count, values the company at $1.35 billion, validates the power of hyperlocal couponing as a form of pull advertising media (pull advertising defined as a vehicle where the consumer actively monitors deals as opposed to passively receiving commercial messages like TV ads). Consumers follow Groupon by various social [...]
———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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