The new shared economy being ushered in by startups like Airbnb, Relayrides and Toolspinner is creating new marketplaces where locals can rent their own rooms, cars and tools to their neighbors. Coined “collaborative consumption“, this new trend enables the efficient consumer sharing of resources and goods that are used on occasion as an alternative to outright ownership and [...]
Here are six trends in 2012 that will impact hyperlocal media and business models. This was originally published at Street Fight last week. 1. Cross platform conversations Livefyre and Disqus show glimpses of how conversations can move from Facebook and Twitter to online media and blog commentary. Local conversations happening on social media, especially Facebook, [...]
Twylah is a service that aggregates a Twitter feed and compiles the articles they link into a Flipboard like display. Many reviewers have explained the mechanics of Twylah in far more detail than I can: Robert Scoble: “Twylah lets media brands and celebrities monetize their Twitter stream” Neal Schaffer: “Twitter SEO? Think Twylah“ We’ve [...]
Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely on traditional advertising fees from local merchants. That doesn’t mean local advertising is also poised to fall off a cliff. On the contrary, BIA/Kelsey states [...]
The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital Development Director for Gannett NJ, discusses why Gannett’s hyperlocal experiment InJersey.com failed. The main and obvious reason is simply local advertising cannot adequately cover expenses. So… What if [...]
With Facebook Deals and Google Offers launching the exact same service as Groupon (and have been tagged “Groupon Killers“), pundits are questioning Groupon’s sustainability and market share. Deals have become commodities, and Groupon will certainly lose market share simply due to the growing volume of deals being distributed by a wider array of publishers. So [...]
Groupon-like deals can work for real estate, but not as a typical $10 for $20 worth of product purchase. Real estate can’t be sold as a 30% off purchase price item (although they certainly tried variations of this at California real estate investment clubs in 2005). Real estate marketing has generally relied on variations of [...]
On Media Transparent last October, I explored the idea of real time deals, which requires consumption of a daily deal within a limited time frame. Merchants with perishable products – seats at a restaurant, theaters, hotel rooms, airlines – want a deals system that quickly and efficiently fills excess inventory, especially at a moment’s notice. [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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