1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
Friend Dean Guadagni referred me to this 2009 Social Media Marketing Benchmarking Study conducted by Business.com. Although not really considered a social media tool, webinar training has been lauded as the most useful social media resource for business purposes: We also asked respondents to describe the MOST useful social media resource they’ve found for business. [...]
Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]
As some readers may know, my firm has been developing social media strategies for real estate business development. Real estate is an industry whose practitioners require hyperlocal presence. Although real estate professionals have been joining social networks like Facebook, Twitter and LinkedIn to develop that presence, the rest of their community of friends, clients and [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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