by Pat Kitano on May 13, 2009 in Blogging, Economy, Events, New business models, Newspapers, Politics, Publishing, YouTube
The Denver Post is conducting a poll to its readers – would you pay to access news online? The Denver Post already plans to start charging for content. Would the overwhelming results of this informal reader poll change their mind? It boils down to, how stupid are they? This is a followup from yesterday’s article [...]
by Pat Kitano on April 30, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Social Media, Social networking, Transparency, Trends, Twitter, Webinars
Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]
by Pat Kitano on April 30, 2009 in Breaking News, Events, Hyperlocal, New business models, Social Media, Twitter
#Localday is May 1. Tomorrow, Twitterers will be tweeting their zipcode by hashtag, i.e. #94118. We’ve discussed how Twitter is ideal for connecting communities. The intersection of Twitter’s functionality as both a broadcast media and an intimate “chat box” facilitates local conversation like no other application. Yes, local Twitter directories like localtweeps.com, chirpcity.com, twitterlocal.net, and [...]
by Pat Kitano on April 13, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Politics, Slideshows, Social Media, Social networking, Television, Twitter, Webinars
We’re receiving assignments that help corporations reposition themselves as “Zappos” of their industry. This is the mission we’ve been aiming for with our consulting business. I think we’re reaching a tipping point for the adoption of social media by society where companies and organizations now must understand that reaching the customer through conversational means instead [...]
by Pat Kitano on April 1, 2009 in Advertising, Events, New business models, Politics, Social Media, Television, Twitter
As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can’t seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best comment they could muster is “Twitter is the canary in the [...]
by Pat Kitano on March 2, 2009 in Domus Consulting Group, Events, Facebook, Real Estate, Social Media, Social networking, Twitter, Webinars
For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks – chambers of commerces, civic organizations like Lions club, even athletic leagues and churches – how to leverage social media for the business benefit of [...]
by Pat Kitano on February 16, 2009 in Marketing, New business models, Social Media, Webinars
As some readers may know, my firm has been developing social media strategies for real estate business development. Real estate is an industry whose practitioners require hyperlocal presence. Although real estate professionals have been joining social networks like Facebook, Twitter and LinkedIn to develop that presence, the rest of their community of friends, clients and [...]
by Pat Kitano on January 26, 2009 in Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Technology, Television, Webinars
Few news media companies know how to effectively develop their social media resources; they still hide behind their call letters or mastheads and broadcast one way. Citizen journalists – in effect, the masses – are the closest to breaking news events and stories, so tapping into the social media is becoming the key to real [...]
by Pat Kitano on January 21, 2009 in Events, Facebook, Mass Media, Politics, Social Media, Television, Twitter
I sometimes ruminate over new concepts for 24 hours to figure out their implications rather than jot down a quick “yowza” blog post. CNN.com and Facebook’s integrated coverage of the Obama Inaugural yesterday was striking because it was the first time I saw all my Facebook friends come to life in a unified, mostly coherent [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
