1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
Friend Dean Guadagni referred me to this 2009 Social Media Marketing Benchmarking Study conducted by Business.com. Although not really considered a social media tool, webinar training has been lauded as the most useful social media resource for business purposes: We also asked respondents to describe the MOST useful social media resource they’ve found for business. [...]
Programming motivational speaker Tony Robbins at the 140 | Twitter conference was a stroke of genius. Not only did it inject spirit into the staid normality of a tech conference, but Tony presented how he’s integrated Twitter into the Robbins’ philosophy. Simply put, Robbins laid out the Maslow-like six human needs and demonstrated how Twitter [...]
At noon today at the 140 Twitter Conference at the Skirball in LA, we’ll be hosting a panel on Hyperlocal Twitter Business Models. If you’re at #140TC, please join us at the Breakout Room. H/T to Steve Broback for putting together a conference that combines celebrity and tech in an engaging setting.
We’re delighted that our Breaking News Network is one of the event sponsors of 140 | The Twitter Conference in Los Angeles on September 22-23. The Parnassus Group (we like this friendly group a lot) has lined up a Hollywood-inspired roster of speakers that should provide a lot of personality for a tech conference. We [...]
Mark Madsen noticed all the media coverage devoted to the crackdown on Iran over the weekend and decided to build Breaking Iran News in a few hours. We’re pleased to see him provide a way to show how the world and humanity is changing. Breaking Iran News aggregates the Twitter, Twitpic, Flickr and Picasa feeds [...]
Breaking LA News is aggregating Twitter feeds for the Lakers /Nugget game 4 this Memorial Day. Hyperlocal breaking news are ideal for broadcasting local interest events, and have the additional benefit of attracting a huge national audience. We assisted in augmenting the traffic to the site with two well placed comments (albeit more like ads) [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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