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Social Software Projects Often Fail without Purpose

Brett Rogers @Ecresystems sent me a Gartner article that intuitively explains the reasons why social networks sometimes don’t take off like Facebook: 1. Magnetic The purpose should draw people directly to participate, immediately appealing to the “What’s in it for me” characteristic. 2. Aligned Purpose should align with business value, that is the “What’s in [...]

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Barriers to Enterprise 2.0 – Slideshow

The larger the enterprise, the huger the knowledge management problems, simply because communication is harder to circulate across large groups. Not surprisingly, the easiest way to facilitate this communication is to “open up the channels”. But the enterprise management culture has historically been based on playing close to the vest. Although employees can become influential [...]

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