by Pat Kitano on January 20, 2010 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Slideshows, Social Media, Trends
The title of this blog post took me a long time to figure out, and it still seems a bit off. Simply put, the social media rewards value and service, and devalues self promotion and advertising. Up to now, most social media marketing methods simply wrap traditional push marketing methods into a new package. Facebook [...]
by Pat Kitano on December 13, 2009 in Advertising, Breaking News, Celebrity, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Webinars
1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
by Pat Kitano on November 21, 2009 in Breaking News, Hyperlocal, Mass Media, New business models, Publishing, Social Media, Trends
Huffington Post is experimenting with creating Twitter Lists for curating the best Twitter feeds by category in cities like Chicago and Denver (I wonder why they chose these two cities of all places?) On Huffington Post itself, they’ve demoed their Chicago Twitter Lists model: Hyperlocal curation of real time news is beginning to gain acceptance [...]
by Pat Kitano on November 20, 2009 in Breaking News, Hyperlocal, New business models, Slideshows, Social Media, Twitter
This slideshow is a more elegant follow up instructional guide to embedding Twitter List widgets into a Breaking News city site that I discussed in the previous article regarding building community news resource sites. You can see examples of Breaking News city sites for SF, LA, NYC, Seattle, London and many other cities listed on [...]
by Pat Kitano on November 19, 2009 in Breaking News, Hyperlocal, Social Media, Twitter
Two weeks ago, we showed you how to build a dynamic community news resource in one hour on Twitter. Today we’ll show you how to use Twitter List widgets to build dynamic community news resource website that aggregate and display the best local Twitter feeds. 1. Best is to start with an existing Breaking News [...]
by Pat Kitano on August 25, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Publishing, Social Media, Trends
When I started Media Transparent one year ago, I used the tagline: “How the Social Media Converges with Mass Media”. This summer, I believe the Social Media has indeed become a Mass Media play, so now I’m changing the tagline to reflect the next movement in social media: “Media is the New Marketing”. McLuhan’s 1960′s [...]
by Pat Kitano on August 20, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Publishing, Real Estate, Social Media, Trends
In his updates from the CUNY New Business Models for News forum in Aspen, Jeff Jarvis discusses how a Salt Lake City newspaper acquired a real estate agency in order to sell houses as an alternative commercial venture. Also here at Aspen, I was amazed and impressed to hear newspaper owner Dean Singleton tell some [...]