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Being first to break local news has its rewards – eyeballs

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news […]

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The Powerful Web Traffic Profile of Local Breaking News in a Community

We recently experimented with broadcasting local breaking news across various social media channels including Twitter and Facebook. This slideshow reports web traffic results that confirm in part: the demand for local breaking news in a city is powerful. Everybody wants to know what is going on in real time and local publishing organs are focusing […]

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The sea change in brand management within the social media

The title of this blog post took me a long time to figure out, and it still seems a bit off. Simply put, the social media rewards value and service, and devalues self promotion and advertising. Up to now, most social media marketing methods simply wrap traditional push marketing methods into a new package. Facebook […]

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Media Predictions for 2010

1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the […]

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Hyperlocal Curation of Real Time News

Huffington Post is experimenting with creating Twitter Lists for curating the best Twitter feeds by category in cities like Chicago and Denver (I wonder why they chose these two cities of all places?) On Huffington Post itself, they’ve demoed their Chicago Twitter Lists model: Hyperlocal curation of real time news is beginning to gain acceptance […]

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Slideshow: Upgrading a Breaking News City site using Twitter List Widgets

This slideshow is a more elegant follow up instructional guide to embedding Twitter List widgets into a Breaking News city site that I discussed in the previous article regarding building community news resource sites. You can see examples of Breaking News city sites for SF, LA, NYC, Seattle, London and many other cities listed on […]

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Building a Breaking Community News website with Twitter Lists

Two weeks ago, we showed you how to build a dynamic community news resource in one hour on Twitter. Today we’ll show you how to use Twitter List widgets to build dynamic community news resource website that aggregate and display the best local Twitter feeds. 1. Best is to start with an existing Breaking News […]

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Build a dynamic local community news resource on Twitter in one hour

Here’s a perfect way to engage your community by providing them with local breaking news resources using Twitter and Twitter Lists. And it only takes ONE HOUR to build… see the slideshow (best seen in full screen)! Build a dynamic local community news resource on Twitter in one hour View more presentations from Pat Kitano. […]

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Media is the New Marketing – Slideshow

This slideshow is a presentation we’ll be making for the California Association of Realtors next month. Marketing local business services like real estate to a community is changing. Pushing to a community via drip email marketing and shopping cart advertisements is time consuming and frankly more intrusive to the recipient than broadcasting the same information […]

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Media is the New Marketing

When I started Media Transparent one year ago, I used the tagline: “How the Social Media Converges with Mass Media”. This summer, I believe the Social Media has indeed become a Mass Media play, so now I’m changing the tagline to reflect the next movement in social media: “Media is the New Marketing”. McLuhan’s 1960’s […]

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