1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
Huffington Post is experimenting with creating Twitter Lists for curating the best Twitter feeds by category in cities like Chicago and Denver (I wonder why they chose these two cities of all places?) On Huffington Post itself, they’ve demoed their Chicago Twitter Lists model: Hyperlocal curation of real time news is beginning to gain acceptance [...]
Two weeks ago, we showed you how to build a dynamic community news resource in one hour on Twitter. Today we’ll show you how to use Twitter List widgets to build dynamic community news resource website that aggregate and display the best local Twitter feeds. 1. Best is to start with an existing Breaking News [...]
When I started Media Transparent one year ago, I used the tagline: “How the Social Media Converges with Mass Media”. This summer, I believe the Social Media has indeed become a Mass Media play, so now I’m changing the tagline to reflect the next movement in social media: “Media is the New Marketing”. McLuhan’s 1960′s [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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