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Jeff Jarvis broaches the subject of Realtors as Community Media Hubs

By on January 16, 2012 in Breaking News, Hyperlocal, Social Media, Trends

Last week at Inman Connect, a real estate technology conference, Jeff Jarvis discusses two ideas we believe in: 1) Real estate professionals can leverage their networks to become hyperlocal media resources. And by doing so, they benefit from building the community networks they need to source referrals for their real estate business. 2) Real estate [...]

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Twylah, Twitter, News and SEO

By on October 17, 2011 in Advertising, Breaking News, Hyperlocal, Marketing, New business models, Social Media, Trends, Web tools

Twylah is a service that aggregates a Twitter feed and compiles the articles they link into a Flipboard like display.   Many reviewers have explained the mechanics of Twylah in far more detail than I can: Robert Scoble: “Twylah lets media brands and celebrities monetize their Twitter stream” Neal Schaffer: “Twitter SEO? Think Twylah“ We’ve [...]

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Hyperlocal media as a free community service could disrupt advertising models

By on July 7, 2011 in Advertising, Breaking News, Hyperlocal, Local advertising, New business models, Newspapers, Publishing, Social Media, Trends

The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital Development Director for Gannett NJ, discusses why Gannett’s hyperlocal experiment InJersey.com failed. The main and obvious reason is simply local advertising cannot adequately cover expenses. So… What if [...]

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Groupon for Real Estate

By on March 24, 2011 in Breaking News, Hyperlocal, Local advertising, Real Estate, Social Commerce, Trends

Groupon-like deals can work for real estate, but not as a typical $10 for $20 worth of product purchase. Real estate can’t be sold as a 30% off purchase price item (although they certainly tried variations of this at California real estate investment clubs in 2005). Real estate marketing has generally relied on variations of [...]

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Five ways to make Local News Technologies better

By on March 14, 2011 in Breaking News, Hyperlocal, Mass Media, New business models, Newspapers, Publishing, Social Media

Local community news has always been hard to produce profitably with scale. Local news is only relevant to those who live within the community, and it makes cost per thousand based advertising models untenable when readership may log in the hundreds. Without a revenue model to hire editors and writers, the cheapest way to source [...]

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A New Local Business Model for Twitter

By on January 3, 2011 in Breaking News, Hyperlocal, Local advertising, New business models, Twitter

Since Twitter is finding it difficult to create a bona fide business model based on its platform alone, they should look into developing broad new applications based on Twitter First, look at what Twitter does best: breaking news. The Twitter platform is natural for disseminating local news right down to the neighborhood level. Ev Williams [...]

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Geolocation spurs the commercial social media

By on March 31, 2010 in Advertising, Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Social networking, Trends, Twitter

———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]

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Hyperlocal Advertising Model using Twitter Couponing

By on March 7, 2010 in Advertising, Breaking News, Hyperlocal, Local advertising, New business models, Slideshows, Social Media, Twitter

Hyperlocal Advertising Model using Twitter Couponing View more presentations from Pat Kitano.

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Real time web moving too fast for mainstream media

By on February 16, 2010 in Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

The powerful launch of Google Buzz (Mashable | Google Buzz has completely changed the game) last week signals the arrival of the Real Time Web as a truly new media. It’s been well documented that Twitter has established itself a breaking news source. Google Buzz, Facebook and Twitter form a triumvirate channel for sourcing news [...]

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Being first to break local news has its rewards – eyeballs

By on February 9, 2010 in Breaking News, Hyperlocal, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news [...]

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