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Building Business Models Based on Local Influence

Building Business Models Based on Local Influence

The advent of Klout and other new forms of social influence tabulation mirrors the power shift of media influence from traditional to social channels. Anybody with a voice can build a following, and the new business models evolving around influence metrics allow businesses to reward influencers with the hopes of converting them into advocates. Klout’s first foray [...]

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Klout as Good Will Engine

Klout as Good Will Engine

Klout is known as a metric for assessing social influence. Like Google Page Rank, few understand what else Klout can do beyond being an iconic metric. One overlooked practical role that Klout faciliates is influencer curation. Through curation, brands garner good will by providing recognition, even rewards, to influencers who have synergetic relationships with that [...]

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Twylah, Twitter, News and SEO

Twylah, Twitter, News and SEO

Twylah is a service that aggregates a Twitter feed and compiles the articles they link into a Flipboard like display.   Many reviewers have explained the mechanics of Twylah in far more detail than I can: Robert Scoble: “Twylah lets media brands and celebrities monetize their Twitter stream” Neal Schaffer: “Twitter SEO? Think Twylah“ We’ve [...]

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Five reasons why traditional media advertising revenue is sloping towards zero

Five reasons why traditional media advertising revenue is sloping towards zero

Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely on traditional advertising fees from local merchants. That doesn’t mean local advertising is also poised to fall off a cliff. On the contrary, BIA/Kelsey states [...]

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Hyperlocal Media as a Community Service

My article “Hyperlocal as Community Service Media” on Streetfight discusses why building local media resources to serve the community makes sense. Creating local media is no longer the province of media companies, curation and aggregation tools make it easy for anybody to develop a simple local media resource that maintains itself 24×7. The disruptive concept [...]

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Hyperlocal media as a free community service could disrupt advertising models

Hyperlocal media as a free community service could disrupt advertising models

The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital Development Director for Gannett NJ, discusses why Gannett’s hyperlocal experiment InJersey.com failed. The main and obvious reason is simply local advertising cannot adequately cover expenses. So… What if [...]

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Why Groupon has Legs

Why Groupon has Legs

With Facebook Deals and Google Offers launching the exact same service as Groupon (and have been tagged “Groupon Killers“), pundits are questioning Groupon’s sustainability and market share. Deals have become commodities, and Groupon will certainly lose market share simply due to the growing volume of deals being distributed by a wider array of publishers. So [...]

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In the age of Groupon, the return of Local Customer Service

In the age of Groupon, the return of Local Customer Service

In this age of Groupon, consumers are ostensibly looking for and testing new business relationships with coupons. Price has become a commodity, and now local merchants need to distinguish themselves based on service in order to build and maintain a loyal customer base. I myself have been witnessing a vast sea change on how banks, [...]

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Cost-effective ways for local businesses to promote themselves online

This article is posted by Mark Armitage, Director of Marketing Communications for Socialshopping.com. The landscape for local social marketing opportunities is expanding rapidly, and he provides an overview. For local business owners, whilst daily deals sites like Groupon and LivingSocial can drive large volumes of new customers, the profitability of running an offer through them can [...]

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Five predictions on how Daily Deals will change the local advertising landscape in 2011

Five predictions on how Daily Deals will change the local advertising landscape in 2011

Before Groupon, the local advertising dollar was spent primarily on local media – newspapers, TV and radio – and the well documented stagnation in media ad revenues put a lid on employment opportunities for local sales reps.  Groupon, with its Daily Deals, essentially spawned a brand new local ad channel in 2010. Here are five [...]

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