Archive | January, 2013

Local Listings Spread — From One Site to Hundreds

One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. As more consumers find SMBs via mobile applications (through search and other means), the objective of these companies is to deliver as much information about a business to apps and mobile searches as a […]

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Social Media’s Strength is Brand Advocacy

Two weeks ago, I wrote about how social media was best used for brand marketing but not for driving transactions. Monday’s WSJ article “Now on Twitter: Holiday Shopping Deals” illustrates how some retailers used Twitter on Black Friday to nurture conversations about their brands.  But it also pointed out that brand reps remain unclear about whether those interactions really translate […]

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Four Hyperlocal Trends to Watch in 2013

2012′s rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom and pop outfits to spend money on newfangled marketing methods. Last year’s intense start-up activity has pointed to four trends going into […]

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