Mobile advertising has long been trumpeted as the next big thing, with analysts touting a new global channel of smartphones and tablets now ready to push more-relevant targeted ads to happy consumers. The problem, according to a new Forrester survey, is that consumers just don’t like mobile ads: “Two-thirds of respondents found them annoying, higher than the [...]
Archive | December, 2012
SMB Social Media Is All About Branding, Not Conversions
Social media marketing has long been criticized by small and medium-sized businesses (SMBs) for its inability to deliver a quantifiable return on investment. And as IBM’s Black Friday 2012 report pointed out, hardly anyone purchased anything on Black Friday via a social media referral: Shoppers referred from social networks such as Facebook, Twitter, LinkedIn, and YouTube generated [...]
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