Archive | August, 2012

How Can Hyperlocal Companies Crack the Local Sales Code?

TechCrunch reported Sunday that Plum District, the daily deals site for moms, recently laid off many of their regional sales managers, pivoting away from local sales to instead focus on delivering more scalable national deals. The site is just the latest to find that building a national sales force to woo small business marketing dollars is no […]

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Startups Compete to Connect Neighbors — But Beware the ‘Empty Room

A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other. NextDoor just raised an additional $18.6 million for the purpose of getting neighbors acquainted; meanwhile, mobile apps like Sonar and Banjo aggregate your social network friends and display their whereabouts relative to you on a map. And the new service City Chatter is like a version of Sonar […]

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