Archive | July, 2012

Can Local Online Media Rid Itself of Bad Advertising?

“The best minds of my generation are thinking about how to make people click ads. That sucks.” – Jeff Hammerbacher, fmr. Manager of Facebook Data Team, founder of Cloudera (h/t to Dalton Caldwell) Local advertising is not a beloved art form these days. On a national level, at least, media campaigns can make quality compelling content […]

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Twitter as Hyperlocal Media Utility

Communities need bulletin boards. You see them around town with thumbtacked flyers and business cards. Today, hyperlocal “shared economy” startups like NextDoor and Taskrabbit are proliferating with the mission of bringing online neighbors together to share community commentary and services. The problem is simply overload, only a select few like Airbnb (and there are literally hundreds of them) have reached critical mass […]

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