Archive | March, 2012

The new local apps as lead gen machines

The typical online strategy for small business is to set up a website, a Facebook page and maybe a Twitter account to broadcast the day’s deal or menu item. The marketing method is essentially passive like traditional advertising; it requires that customers find the sites, usually via search engines, offline knowledge or a referring link. […]

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Demanding accountability in local advertising

The┬áBusiness Insider report┬áthat local merchants can purchase a Google Adwords ad at 1/10 the price on Patch.com’s rate card, and still get Patch.com placement isn’t a revelation. It confirms the reality of excess premium inventory that plagues traditional media display advertising, and the ease of gaming the media buy system to get the lower rack […]

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